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In brief Branding South Africa

Tell Trevor... Chillibush joins the Cell C logo fray

In October 2009, Chillibush launched its new corporate identity. Funny enough, it's pretty similar to Cell C's "new and fresh" logo, too. "No one was more surprised than us to see a virtually identical concept to the one we launched..." says Chillibush ad agency MD Jackie du Rand. Thus, in reaction, the agency has placed a banner outside its Forest Town premises in Johannesburg...

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