In 2012 KFC changed their tagline to "So Good" encompassing the delicious new product offerings and ranges available on the menu that were new for KFC. This year KFC has gone back to what it is known for; being Finger Lickin' Good! The tagline is being re-introduced worldwide.
KFC celebrates the return of "It's Finger Lickin' Good!" with a new television advert on screens in August. Created by Ogilvy & Mather Johannesburg and directed by Keith Rose of Velocity films, the advert aims to evoke the Finger Lickin' Good taste of KFC in a unique and unexpected way.
