Newly recruited executive director and head of marketing strategy Robin Hook will head the newly launched marketing strategy division at Anything Goes, a Cape-based media, marketing and events agency. Hook was previously with Draftfcb in Cape Town. The division has been created to better conceptualise and communicate the purpose and reason for embarking on a chosen campaign within a carefully thought through 'life plan', which will have specific measurable and targets in place to ensure that brand equity and significant growth is key.
