Centred around Boschendal's status as one of South Africa's first wine producing estates, its new positioning and marketing campaign aims to convey the brand's timelessness in a way that will resonate with a new generation of consumers, 'Every Generation Finds Greatness'.
Taking its lead from the recent trend towards 'slow living', the campaign is spearheaded by a sophisticated TVC that draws a series of comparisons between classic vintage products and the brand, a classic vintage in its own right.
