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In brief Marketing South Africa

New Nando's #toogoodtoshare campaign launches online, Mxit

As part of its #toogoodtoshare campaign, launching its garlic roll, Nando's has created an online competition asking its customers to select something they would rather do than share their garlic roll. In return, they stand the chance to win something made for sharing, from movie tickets to gaming consoles and holidays. A different competition is also currently running on the brand's Mxit account, where users have to find the hidden garlic roll to stand a chance to win airtime. The competition runs until 8 August 2014. For more information, go to www.toogoodtoshare.co.za or www.facebook.com/NandosSouthAfrica.

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