Pick n Pay's amount of Valentine's Day flower bouquets sold this year increased by 96% in comparison to last year's sales during the same time.
Chocolates, wine, sushi and its Valentine's Day meal deal also had a spike in sales between 12-14 February 2018.
The retailer also managed to sell its products on 15 February 2018, the day after Valentine's Day. Two thirds of its sales occurred on the celebratory day.
