DDB SA expands into PR

DDB South Africa has expanded its service offering to include public relations with the formation of DDB PR. Says Steve Mallach, Executive Director at the newly formed DDB Public Relations, "Our experience is that clients benefit from an integrated approach to communications. This approach means that DDB Public Relations and DDB's through the line offerings work in unison to deliver a focussed message aligned to the client's business plan, offering significant benefits over the traditional silo approach."