The finale of sloggi's second global model contest to find the world's most beautiful bottom took place in Paris, France, on 12 November 2008. The underwear brand's international "Show me your sloggi" competition, co-sponsored by the Lycra brand, was launched on the internet at http://www.sloggi.com, whereby candidates could submit their photos. More than 11,200 photos were presented, and more than 31.8 million voted in the search of the world's most beautiful bottom. A VIP jury chose two winners among 45 finalists from 26 countries. Before the final choice was announced, the contestants had to convince the jury of their modelling qualities with an extraordinary choreography in the "Club Quartier Latin". sloggi awarded Melanie Nunes Fronckowiak, 20, Brazil, and Saiba Bombote, 27, France, the title "Most Beautiful Bottom in the World", a modelling contract for the next international sloggi campaign, EUR 15,000 prize money, plus some exclusive insurance for their precious derrieres.
