Return of Club Shandy

As part of its 2011 innovation agenda, brandhouse has relaunched Club Shandy, complete with new packaging. Comprising a mix of premium beer and lemonade (ABV 2.5%), the shandy is aimed at consumers who prefer a low alcohol offering. "The time is right for us to bring Club Shandy back to the market... It's about offering choice to consumers. This shandy offers a great alternative in light drinking occasions...," said Claudia Colussi, innovation portfolio manager at brandhouse. Club Shandy comes in a 330ml glass bottle and is available countrywide at all major retailers in a 6-pack (RSP - R47.90) or a case of 24 bottles (RSP - R164.90).