HerdBuoys McCann Erickson (HBME) has announced that it has, with immediate effect, severed its five year relationship with the national airline, South African Airways (SAA). Managing director, Ann Muthuma, said the decision by HBME to resign the SAA account was a difficult one but in the company's interest, adding that this would not result in shedding off manpower at the agency of more than 80 strong staff. "We took a business decision to resign the SAA account to protect our commercial interests," Muthuma said. "We are very proud of the work that we have undertaken for SAA over the years and our expertise in the airline category was greatly enhanced."
