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In brief Advertising South Africa

Final draft liquor bill restricts advertising

The final draft of the Liquor Bill has made an about-turn on the initial draft after pressure from liquor heavyweights and no longer outlaws cross-ownership between the manufacturing, distribution and retail functions which intended to soften the current monopoly.

The bill restricts advertising of any liquor or methylated spirit in a false or misleading manner "and in a manner intended to target or attract minors". Placing warnings on alcohol products is being considered and the National Assembly trade and industry committee is expected to complete its discussions by October 20.


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