Subscribe & Follow
#CannesLions
- The new standardCarl Willoughby
- All the South African winnersDanette Breitenbach
- Final Grande Prix and LionsDanette Breitenbach
Advertise your job vacancies
Trending
- #Cannes2024: All the South African winnersDanette Breitenbach
- Gauteng government buys newspaper space to praise MECDaniel Steyn, Joseph Bracken and Raymond Joseph
Jobs
- Live Account Executive Cape Town
- Paid Social Specialist Johannesburg
- Junior Account Executive Johannesburg
- Junior Administrative Assistant Cape Town
- Account Manager Durban
- Personal Assistant Johannesburg
- Senior Art Director Cape Town
- Data Strategist Johannesburg
- Junior Digital Copywriter Cape Town
- Client Service Director Johannesburg
Skyy Vodka goes to big screen advertising
Skyy Vodka has extended its 360 degree integrated marketing campaign with a recent cinema advertising campaign. Lisa Fraenkel from Full Circle Media says cinema was chosen as one of the above-the-line channels along with television, OOH and print media. "It was chosen for its premium nature and captive audience that is exposed to the advertising. Cinema provides an environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, which is perfect to get one's message across." View the ad here, www.youtube.com/watch?v=Ov_thXUEuKM&feature=youtu.be.
![](/res/img/s.gif)