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Advertising Forums South Africa

Loerie entry fees a joke!

R850.00 to enter a single item of work is a joke. I realise the bigger agencies probably don't notice it, but the smaller ones do.

I raised the point of all the money these awards bring in a while back and wondered where it goes. Can someone explain why an entry into the Eagle Awards only costs R660 for arguably a better award? Perhaps the loeries should get off the gravy train and show some value for money here.

If the costs were less, perhaps there would be more work to judge and maybe just maybe something would be awarded that might not have been seen because the entry cost was too high…




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