Latest showcases

More showcases...

SOUTH AFRICA

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approach

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

By Alon Fittinghoff 14 May 2019

SOUTH AFRICA

How I wrote a shopper marketing strategy for a new political party
How I wrote a shopper marketing strategy for a new political party

Shopping in a supermarket has nothing in common with voting in an election - or does it?

By Sarah Britten 25 Apr 2019

SOUTH AFRICA

Chris Moerdyk
One-on-one coaching - Marketing, advertising, PR, boards

I have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the marketing industry...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Apr 2019

SOUTH AFRICA

Make your pronouns personal
Make your pronouns personal

How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

By Leigh Crymble 18 Apr 2019

SOUTH AFRICA

A rainbow nation: Rather tricky for the politicians - and marketers
A rainbow nation: Rather tricky for the politicians - and marketers

How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

By Anele Malumo 16 Apr 2019

SOUTH AFRICA

For better, but not for worse: why the client/agency relationship isn't like a marriage
For better, but not for worse: why the client/agency relationship isn't like a marriage

"Marriage is the wrong metaphor for the client/agency relationship; it's more like a harem..."

By Vicky Gillan 9 Apr 2019

SOUTH AFRICA

Evidence based marketing - what is it and why do we need it?
Evidence based marketing - what is it and why do we need it?

The concepts of behavioural economics, observed consumer behaviour and neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply...

By Kirsty Dugmore 3 Apr 2019

SOUTH AFRICA

The value of specialist services in your marketing mix
The value of specialist services in your marketing mix

While a multi-service agency does make for a smooth process, there is a strong case for opting for specialist agencies in the marketing mix...

By Danilo Acquisto 3 Apr 2019

SOUTH AFRICA

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

SOUTH AFRICA

"We are what we see" - Marian Salzman
"We are what we see" - Marian Salzman

International trends spotter Marian Salzman joined local trend analysts Nicola Cooper and Khumo Theko in highlighting the top pop culture trends affecting females at an event held at Inner City Ideas Cartel in Cape Town last month...

By Juanita Pienaar 1 Apr 2019

SOUTH AFRICA

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

SOUTH AFRICA

Marketing Achievement Awards usher in the future of marketing
Marketing Achievement Awards usher in the future of marketing

Director of the Marketing Achievement Awards, Anne Kirkpatrick tells us how the idea came about through a conversation she had with Nando's CEO Geoff Whyte and how this programme fits neatly between other industry-specific programmes...

By Jessica Tennant 11 Mar 2019

SOUTH AFRICA

Account-based marketing
Account-based marketing

In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working...

By Maxine Ohayon 8 Mar 2019

SOUTH AFRICA

Stefania Johnson, advertising legend and former ECD and shareholder of FCB SA; Katherine Pichulik, founder and designer of Pichulik; Pride Maunatlala, head of marketing at TFG; and Jackie Burger, founder of Salon 58 and former editor-in-chief at Elle SA. © .
#SheSays: How to step out of your comfort zone to pursue a greater ambition

SheSays brought together a powerhouse panel of industry trailblazers to speak about career boldness and how they had to step out of their comfort zones to pursue greater ambition...

By Juanita Pienaar 6 Mar 2019

SOUTH AFRICA

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

SOUTH AFRICA

Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 22 Feb 2019

SOUTH AFRICA

Marketing SA Inc
Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 20 Feb 2019

UNITED STATES

Boris Dzhingarov
Proven ways to generate leads for your consulting business

Here we have some specific marketing tactics and methods that you can assume for generating leads and growing the visibility of a consulting business...

By Boris Dzhingarov, Issued by Monetary Library 19 Feb 2019

SOUTH AFRICA

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

SOUTH AFRICA

Mindful marketing: A New Year's resolution that will help you achieve results faster
Mindful marketing: A New Year's resolution that will help you achieve results faster

For years, Sylvia quoted best-selling author Malcolm Gladwell's theory that it takes 10,000 hours to master a craft. Whether it's to improve as an athlete, a musician or to be a better leader, it's about the time you put in to master that skill. But then there are people who improve faster than others, so it clearly can't just be about putting in the 10,000 hours...

By Sylvia Schutte 5 Feb 2019

SOUTH AFRICA

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

SOUTH AFRICA

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

SOUTH AFRICA

Chris Moerdyk
How to get masses of free publicity

With traditional mass media advertising so expensive these days some clever marketers are finding ways of vastly increasing their impact and reach...

By Chris Moerdyk, Issued by Chris Moerdyk 18 Jan 2019

UNITED STATES

Boris Dzhingarov
Effective small business marketing tips you have to be aware of

Marketing keeps evolving and small businesses always need to be aware of what works and what does not... `

By Boris Dzhingarov, Issued by Monetary Library 8 Jan 2019

SOUTH AFRICA

Marketing spend per platform - and who takes the lead?
Marketing spend per platform - and who takes the lead?

IAS managing director and Scopen Africa and UK partner Johanna McDowell takes BizCommunity readers through current trends in marketing to communications investment ratios, highlighting where South Africa ranks compared to the global average...

By Johanna McDowell 20 Dec 2018

UNITED STATES

Boris Dzhingarov
Marketing and ecommerce going forward

The marketing world has never been in such a state of rapid change, and that has made the job of marketers everywhere more difficult than ever...

By Boris Dzhingarov, Issued by Monetary Library 28 Nov 2018

SOUTH AFRICA

#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t
#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t

Indie's new 'Mullets' campaign seeks to convince millennials that its insurance premium is something to care about...

By Jessica Tennant 31 Oct 2018

SOUTH AFRICA

Optimising the marketing vendor database
Optimising the marketing vendor database

At a time when both resultant cost and resource savings are scarce, the database review can be a key factor in competitive advantage...

By Johanna McDowell 30 Oct 2018

SOUTH AFRICA

The problem with knee-jerk marketing
The problem with knee-jerk marketing

When times get tough and business slows down, or when brands are faced with new competition, we start pulling out the stops with our marketing. Grasping at straws, we reach for lifelines in the hope that one standalone marketing tactic will get customers pouring through the doors...

By Kirsten McLeod Grobler 22 Oct 2018

SOUTH AFRICA

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life
Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 15 Oct 2018

Next >