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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

    12 Jun 2024

    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Top 10 fastest growing economies in Africa in 2018
    Top 10 fastest growing economies in Africa in 2018

    7 May 2018

    Airbnb global study reveals millennials as predominant travel consumers by 2025
    Airbnb global study reveals millennials as predominant travel consumers by 2025

    3 May 2018

    #AfricaMonth: Africa's youth represent hope for the future
    #AfricaMonth: Africa's youth represent hope for the future

      2 May 2018

    Chief marketers believe their jobs are at risk if customer experience strategies fail
    Chief marketers believe their jobs are at risk if customer experience strategies fail

    2 May 2018

    Investor sentiment high in Africa
    Investor sentiment high in Africa

    27 Apr 2018

    Table 1: The contribution of market forces that alter brand purchase behaviour across regions
    Brand building in Africa: Demystifying the African marketplace

    , Ipsos  25 Apr 2018

    'Africa Rising' is a global megatrend - Euromonitor
    'Africa Rising' is a global megatrend - Euromonitor

      24 Apr 2018

    African youth demand a seat at the table
    African youth demand a seat at the table

    24 Apr 2018

    Kenyan mobile consumer feedback company secures $3.5m investment
    Kenyan mobile consumer feedback company secures $3.5m investment

    24 Apr 2018

    Book launched on Africa's free trade agreement
    Book launched on Africa's free trade agreement

    23 Apr 2018

    (c) Ventsislav Bratovanov -
    The line between news and advertising is blurring, according to study

    20 Apr 2018

    Barclays Accelerator.
    Why African banks must work with fintech startups

      13 Apr 2018

    Imad Mesdoua, senior political risk consultant at Control Risks.
    Political risk impacts on dealmaking in Africa

    10 Apr 2018

    Asia's pay-TV subs with 4K STB reach 53.6m
    Asia's pay-TV subs with 4K STB reach 53.6m

    3 Apr 2018

    (L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.
    New scientific publication boosts African research

    28 Mar 2018

    Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
    These are the eight reasons why 2018 could be Africa's year

      27 Mar 2018

    Bradley Elliott, founder of Continuon.
    World's first social influencer survey results reveal the power of authentic online influence

      23 Mar 2018

    Moi University lecturer wins Facebook research award
    Moi University lecturer wins Facebook research award

      14 Mar 2018

    Consumer confidence in Africa reaches an all-time high in February
    Consumer confidence in Africa reaches an all-time high in February

    13 Mar 2018

    African Development Bank and its East and North African Governors.
    Africa's growing youth population is a global 'growth engine'

    12 Mar 2018

    Youth, economy on Africa agenda at Commonwealth Africa Summit
    Youth, economy on Africa agenda at Commonwealth Africa Summit

    12 Mar 2018

    Nomfundo Dlamini, Tank Research founder.
    Marketing is key in medicines distribution in Africa

      8 Mar 2018

    Dustin Homer is director of client solutions, Fraym.
    Africa Rising: How Geospatial data analytics is transforming governance on the continent

      6 Mar 2018

    Africa's growth story celebrated
    Africa's growth story celebrated

    5 Mar 2018

    Kenya's mSurvey expands into Nigeria
    Kenya's mSurvey expands into Nigeria

    1 Mar 2018

    Investing in media measurement in Africa
    Investing in media measurement in Africa

    1 Mar 2018

    Dr William Mapham. Image © Christopher Larson/Scott Gorman.
    #Designindaba2018: SA's crowd-sourced solution for a global problem

      22 Feb 2018

    Johanna McDowell. Image provided.
    Marketers to take digital in-house at unprecedented rate

      22 Feb 2018

    Don't overlook consumers in Africa's rural areas
    Don't overlook consumers in Africa's rural areas

      20 Feb 2018

    Africa's consumer goods and retail sectors driven by expanding middle class, tech development
    Africa's consumer goods and retail sectors driven by expanding middle class, tech development

    1 Feb 2018

    More Research news

    More news

    Airbnb global study reveals millennials as predominant travel consumers by 2025
    Airbnb global study reveals millennials as predominant travel consumers by 2025

    3 May 2018

    #AfricaMonth: Africa's youth represent hope for the future
    #AfricaMonth: Africa's youth represent hope for the future

     2 May 2018

    Chief marketers believe their jobs are at risk if customer experience strategies fail
    Chief marketers believe their jobs are at risk if customer experience strategies fail

    2 May 2018

    Investor sentiment high in Africa
    Investor sentiment high in Africa

    27 Apr 2018

    Table 1: The contribution of market forces that alter brand purchase behaviour across regions
    Brand building in Africa: Demystifying the African marketplace

    ,  25 Apr 2018

    'Africa Rising' is a global megatrend - Euromonitor
    'Africa Rising' is a global megatrend - Euromonitor

     24 Apr 2018

    African youth demand a seat at the table
    African youth demand a seat at the table

    24 Apr 2018

    Kenyan mobile consumer feedback company secures $3.5m investment
    Kenyan mobile consumer feedback company secures $3.5m investment

    24 Apr 2018

    Book launched on Africa's free trade agreement
    Book launched on Africa's free trade agreement

    23 Apr 2018

    (c) Ventsislav Bratovanov -
    The line between news and advertising is blurring, according to study

    20 Apr 2018

    Barclays Accelerator.
    Why African banks must work with fintech startups

     13 Apr 2018

    Imad Mesdoua, senior political risk consultant at Control Risks.
    Political risk impacts on dealmaking in Africa

    10 Apr 2018

    Asia's pay-TV subs with 4K STB reach 53.6m
    Asia's pay-TV subs with 4K STB reach 53.6m

    3 Apr 2018

    (L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.
    New scientific publication boosts African research

    28 Mar 2018

    Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
    These are the eight reasons why 2018 could be Africa's year

     27 Mar 2018

    Bradley Elliott, founder of Continuon.
    World's first social influencer survey results reveal the power of authentic online influence

     23 Mar 2018

    Moi University lecturer wins Facebook research award
    Moi University lecturer wins Facebook research award

     14 Mar 2018

    Consumer confidence in Africa reaches an all-time high in February
    Consumer confidence in Africa reaches an all-time high in February

    13 Mar 2018

    African Development Bank and its East and North African Governors.
    Africa's growing youth population is a global 'growth engine'

    12 Mar 2018

    Youth, economy on Africa agenda at Commonwealth Africa Summit
    Youth, economy on Africa agenda at Commonwealth Africa Summit

    12 Mar 2018

    Nomfundo Dlamini, Tank Research founder.
    Marketing is key in medicines distribution in Africa

     8 Mar 2018

    Dustin Homer is director of client solutions, Fraym.
    Africa Rising: How Geospatial data analytics is transforming governance on the continent

     6 Mar 2018

    Africa's growth story celebrated
    Africa's growth story celebrated

    5 Mar 2018

    Kenya's mSurvey expands into Nigeria
    Kenya's mSurvey expands into Nigeria

    1 Mar 2018

    Investing in media measurement in Africa
    Investing in media measurement in Africa

    1 Mar 2018

    Dr William Mapham. Image © Christopher Larson/Scott Gorman.
    #Designindaba2018: SA's crowd-sourced solution for a global problem

     22 Feb 2018

    Johanna McDowell. Image provided.
    Marketers to take digital in-house at unprecedented rate

     22 Feb 2018

    Don't overlook consumers in Africa's rural areas
    Don't overlook consumers in Africa's rural areas

     20 Feb 2018

    Africa's consumer goods and retail sectors driven by expanding middle class, tech development
    Africa's consumer goods and retail sectors driven by expanding middle class, tech development

    1 Feb 2018

    Next Einstein Forum survey to measure gender gap in African STEM education
    Next Einstein Forum survey to measure gender gap in African STEM education

    26 Jan 2018

    Image credit: bruce mars via
    Top ten global consumer trends

    23 Jan 2018

    Quality content is key to advertising success irrespective of reading platform
    Quality content is key to advertising success irrespective of reading platform

    12 Dec 2017

    Less than 30% of Africa's e-commerce startups profitable
    Less than 30% of Africa's e-commerce startups profitable

     8 Dec 2017

    The World’s Most Eligible Bachelor campaign.
    APA results: Kenya's thriving advertising industry

    4 Dec 2017

    Brands: Meet the #UntaggableForce
    Brands: Meet the #UntaggableForce

     30 Nov 2017

    Three key trends for African economic growth in 2018
    Three key trends for African economic growth in 2018

    16 Nov 2017

    #Trending: The rise of consumer resilience
    #Trending: The rise of consumer resilience

     7 Nov 2017

    The digital elephant in the room... Image credit: Jan Mik © –
    Reimagining marketing: Brand building in the digital age

     6 Nov 2017

    (c) Karol Kozlowski -
    Pay-TV market reaches 23.7m African subscribers

    5 Oct 2017

    Kenya election annulment: What are Kenyans talking about?
    Kenya election annulment: What are Kenyans talking about?

     5 Oct 2017

    More Research news

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