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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Moi University lecturer wins Facebook research award

Moi University lecturer wins Facebook research award

Jeremiah Kiplang'at 14 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Kenya's mSurvey expands into Nigeria

Kenya's mSurvey expands into Nigeria

1 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

More Research news

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Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Moi University lecturer wins Facebook research award

Moi University lecturer wins Facebook research award

Jeremiah Kiplang'at 14 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Kenya's mSurvey expands into Nigeria

Kenya's mSurvey expands into Nigeria

1 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce

Brands: Meet the #UntaggableForce

Megan Bowman 30 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

(c) Karol Kozlowski -

Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?

Kenya election annulment: What are Kenyans talking about?

Meltwater 5 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

Wavebreak Media Ltd. © –

#Pamro2017: Rethinking TV audience measurement in Africa

Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

Louise Marsland 28 Aug 2017

Children gathered in Niger. Credit: BBC.

How will Africa cope with its rising population challenges?

16 Aug 2017

Boost your brand through rapid response

14 Aug 2017

Three African markets worst affected by spam calls

Three African markets worst affected by spam calls

2 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Data/ © rawpixel via

African data is not “user-friendly”

24 Jul 2017

Sub-Saharan middle class: R1.3tn per month and growing

Sub-Saharan middle class: R1.3tn per month and growing

Ipsos 22 May 2017

Centres of excellence transform Africa

Centres of excellence transform Africa

7 Apr 2017

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