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    Failed
    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa

    By Danette Breitenbach 24 Jul 2024

    Neuroeconomics for dummies & those with little time
    Neuroeconomics for dummies & those with little time

      12 Jun 2012

    Headlines not an investment guide

      11 Jun 2012

    APO launches new website
    APO launches new website

    11 Jun 2012

    Brands behaving badly on social media
    Brands behaving badly on social media

      7 Jun 2012

    The challenge of negative word of mouth: Part 1
    The challenge of negative word of mouth: Part 1

      6 Jun 2012

    Designing with usability in mind
    Designing with usability in mind

      4 Jun 2012

    The importance of a challenging work environment
    The importance of a challenging work environment

      4 Jun 2012

    MINI sponsors crew to rally through Africa
    MINI sponsors crew to rally through Africa

    28 May 2012

    Most Valuable African Nation Brand 2012 announced
    Most Valuable African Nation Brand 2012 announced

    28 May 2012

    Brand Africa - flexing its muscles in the 21st century
    Brand Africa - flexing its muscles in the 21st century

      25 May 2012

    Identity: Still the ultimate hot potato for Africa's artists
    Identity: Still the ultimate hot potato for Africa's artists

      24 May 2012

    Airtel ranked amongst Top 100 Global Brands
    Airtel ranked amongst Top 100 Global Brands

    24 May 2012

    Content marketing: what it is, and why you should be doing it
    Content marketing: what it is, and why you should be doing it

      22 May 2012

    Intl speakers at the 2012 Loeries seminar
    Intl speakers at the 2012 Loeries seminar

    16 May 2012

    DotAfrica - a new symbol of African identity, unity and pride
    DotAfrica - a new symbol of African identity, unity and pride

      16 May 2012

    Malawi: Environmental journos hail new government
    Malawi: Environmental journos hail new government

      3 May 2012

    Retail outlet opens multimedia store
    Retail outlet opens multimedia store

      2 May 2012

    What's stopping you marketing yourself?
    What's stopping you marketing yourself?

      2 May 2012

    Start planning that Loeries trip
    Start planning that Loeries trip

    26 Apr 2012

    Arusha takes lead in Africa's image

    23 Apr 2012

    Five things to watch out for on Twitter
    Five things to watch out for on Twitter

      23 Apr 2012

    Africa set for new continental domain name extension

    19 Apr 2012

    NMG's 11 rules of political advertising
    NMG's 11 rules of political advertising

      17 Apr 2012

    EA Outsourcing Summit confirms speaker
    EA Outsourcing Summit confirms speaker

    17 Apr 2012

    Can you hear your brand?
    Can you hear your brand?

      16 Apr 2012

    Marketing lessons from the Arab Spring
    Marketing lessons from the Arab Spring

      13 Apr 2012

    Walter Wafula
    Superbrands East Africa unveils new council

      5 Apr 2012

    Loeries expand into Africa with new category
    Loeries expand into Africa with new category

    5 Apr 2012

    APA announces pitch reforms for ad agencies

    30 Mar 2012

    Africa embraces consumer convergence
    Africa embraces consumer convergence

    29 Mar 2012

    More Branding news

    More news

    Neuroeconomics for dummies & those with little time
    Neuroeconomics for dummies & those with little time

     12 Jun 2012

    Headlines not an investment guide

     11 Jun 2012

    APO launches new website
    APO launches new website

    11 Jun 2012

    Brands behaving badly on social media
    Brands behaving badly on social media

     7 Jun 2012

    The challenge of negative word of mouth: Part 1
    The challenge of negative word of mouth: Part 1

     6 Jun 2012

    Designing with usability in mind
    Designing with usability in mind

     4 Jun 2012

    The importance of a challenging work environment
    The importance of a challenging work environment

     4 Jun 2012

    MINI sponsors crew to rally through Africa
    MINI sponsors crew to rally through Africa

    28 May 2012

    Most Valuable African Nation Brand 2012 announced
    Most Valuable African Nation Brand 2012 announced

    28 May 2012

    Brand Africa - flexing its muscles in the 21st century
    Brand Africa - flexing its muscles in the 21st century

     25 May 2012

    Identity: Still the ultimate hot potato for Africa's artists
    Identity: Still the ultimate hot potato for Africa's artists

     24 May 2012

    Airtel ranked amongst Top 100 Global Brands
    Airtel ranked amongst Top 100 Global Brands

    24 May 2012

    Content marketing: what it is, and why you should be doing it
    Content marketing: what it is, and why you should be doing it

     22 May 2012

    Intl speakers at the 2012 Loeries seminar
    Intl speakers at the 2012 Loeries seminar

    16 May 2012

    DotAfrica - a new symbol of African identity, unity and pride
    DotAfrica - a new symbol of African identity, unity and pride

     16 May 2012

    Malawi: Environmental journos hail new government
    Malawi: Environmental journos hail new government

     3 May 2012

    Retail outlet opens multimedia store
    Retail outlet opens multimedia store

     2 May 2012

    What's stopping you marketing yourself?
    What's stopping you marketing yourself?

     2 May 2012

    Start planning that Loeries trip
    Start planning that Loeries trip

    26 Apr 2012

    Arusha takes lead in Africa's image

    23 Apr 2012

    Five things to watch out for on Twitter
    Five things to watch out for on Twitter

     23 Apr 2012

    Africa set for new continental domain name extension

    19 Apr 2012

    NMG's 11 rules of political advertising
    NMG's 11 rules of political advertising

     17 Apr 2012

    EA Outsourcing Summit confirms speaker
    EA Outsourcing Summit confirms speaker

    17 Apr 2012

    Can you hear your brand?
    Can you hear your brand?

     16 Apr 2012

    Marketing lessons from the Arab Spring
    Marketing lessons from the Arab Spring

     13 Apr 2012

    Walter Wafula
    Superbrands East Africa unveils new council

     5 Apr 2012

    Loeries expand into Africa with new category
    Loeries expand into Africa with new category

    5 Apr 2012

    APA announces pitch reforms for ad agencies

    30 Mar 2012

    Africa embraces consumer convergence
    Africa embraces consumer convergence

    29 Mar 2012

    How personal branding benefits your company brand
    How personal branding benefits your company brand

     27 Mar 2012

    Africa Magic rebrands
    Africa Magic rebrands

     26 Mar 2012

    MTN retains its No.1 Africa spot
    MTN retains its No.1 Africa spot

    23 Mar 2012

    Ogilvy Kenya Board announces leadership change
    Ogilvy Kenya Board announces leadership change

     23 Mar 2012

    Ncube urges use of social media to grow brands

     19 Mar 2012

    Lack lustre campaigns are bane of advertising

     19 Mar 2012

    M-Net's MD makes Young Global Leaders 2012 list
    M-Net's MD makes Young Global Leaders 2012 list

     16 Mar 2012

    2012 Loeries entries open with category changes
    2012 Loeries entries open with category changes

    15 Mar 2012

    Get your companies online, marketers told
    Get your companies online, marketers told

     14 Mar 2012

    Five lessons brands can learn from Kony 2012
    Five lessons brands can learn from Kony 2012

     14 Mar 2012

    More Branding news

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