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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Emevil © –
    Through the looking glass: Consumers on Instagram

      29 Mar 2017

    Marriott International launches Aloft Hotels in Mauritius
    Marriott International launches Aloft Hotels in Mauritius

    28 Mar 2017

    Five ways to ensure a high-tech marketing masterpiece
    Five ways to ensure a high-tech marketing masterpiece

    28 Mar 2017

    #BrandManagerMonth: Building a whiskey brand that's #3xBetter
    #BrandManagerMonth: Building a whiskey brand that's #3xBetter

      27 Mar 2017

    Too many agencies go over budget
    Too many agencies go over budget

    27 Mar 2017

    Bamako, Mali. © Thomas Dutour via
    Rags, not riches, defining Africa's urban explosion

    24 Mar 2017

    Dervish37 © –
    A little less conversation, a little more action

      24 Mar 2017

    Africa declines in travel freedom index
    Africa declines in travel freedom index

    24 Mar 2017

    Business pivotal to dealing with social inequalities in Africa
    Business pivotal to dealing with social inequalities in Africa

    23 Mar 2017

    Facebook introduces new shopping ad format to showcase products
    Facebook introduces new shopping ad format to showcase products

    23 Mar 2017

    Content testing process.
    How to test your content effectively

      23 Mar 2017

    World Bank announces USD57bn in financing for Africa
    World Bank announces USD57bn in financing for Africa

    23 Mar 2017

    How to hack Pinterest to market your business
    How to hack Pinterest to market your business

    23 Mar 2017

    Image © The Observatory International.
    In search of the agency model of the future

      22 Mar 2017

    Plan to nurture African economies unites fractious G20
    Plan to nurture African economies unites fractious G20

    22 Mar 2017

    Amir Ben Yahmed, founder and president of the Africa CEO Forum.
    Call to reinvent a new African 'business model'

    22 Mar 2017

    Insel Team
    Insel joins Dentsu Aegis Network

    Dentsu  22 Mar 2017

    (c) Achmad Fahmi Rosyad -
    How to adapt your marketing strategy when expanding to new regions

      22 Mar 2017

    Is industrial IT the next wave for Africa?
    Is industrial IT the next wave for Africa?

      16 Mar 2017

    (c) rawpixel -
    Setting growth projections from your marketing plan

      16 Mar 2017

    Image supplied
    Is your brand ready for the 30-hour media day?

      14 Mar 2017

    Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign
    Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

      14 Mar 2017

    Re-inventing Africa's business model
    Re-inventing Africa's business model

    13 Mar 2017

    Image ©
    Apps: The holy grail of content marketing

      10 Mar 2017

    The crowdfunding potential of Africa
    The crowdfunding potential of Africa

    10 Mar 2017

    Having a story to tell helps your commodity become a brand
    Having a story to tell helps your commodity become a brand

      7 Mar 2017

    Email marketing has high conversion rates
    Email marketing has high conversion rates

      7 Mar 2017

    Reimagine work by reimagining business
    Reimagine work by reimagining business

      6 Mar 2017

    Five marketing tips we can learn from Dr Seuss
    Five marketing tips we can learn from Dr Seuss

    3 Mar 2017

    Agencies facing shrinking profits should control the controllables
    Agencies facing shrinking profits should control the controllables

    2 Mar 2017

    More Marketing news

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    Emevil © –
    Through the looking glass: Consumers on Instagram

     29 Mar 2017

    Marriott International launches Aloft Hotels in Mauritius
    Marriott International launches Aloft Hotels in Mauritius

    28 Mar 2017

    Five ways to ensure a high-tech marketing masterpiece
    Five ways to ensure a high-tech marketing masterpiece

    28 Mar 2017

    #BrandManagerMonth: Building a whiskey brand that's #3xBetter
    #BrandManagerMonth: Building a whiskey brand that's #3xBetter

     27 Mar 2017

    Too many agencies go over budget
    Too many agencies go over budget

    27 Mar 2017

    Bamako, Mali. © Thomas Dutour via
    Rags, not riches, defining Africa's urban explosion

    24 Mar 2017

    Dervish37 © –
    A little less conversation, a little more action

     24 Mar 2017

    Africa declines in travel freedom index
    Africa declines in travel freedom index

    24 Mar 2017

    Business pivotal to dealing with social inequalities in Africa
    Business pivotal to dealing with social inequalities in Africa

    23 Mar 2017

    Facebook introduces new shopping ad format to showcase products
    Facebook introduces new shopping ad format to showcase products

    23 Mar 2017

    Content testing process.
    How to test your content effectively

     23 Mar 2017

    World Bank announces USD57bn in financing for Africa
    World Bank announces USD57bn in financing for Africa

    23 Mar 2017

    How to hack Pinterest to market your business
    How to hack Pinterest to market your business

    23 Mar 2017

    Image © The Observatory International.
    In search of the agency model of the future

     22 Mar 2017

    Plan to nurture African economies unites fractious G20
    Plan to nurture African economies unites fractious G20

    22 Mar 2017

    Amir Ben Yahmed, founder and president of the Africa CEO Forum.
    Call to reinvent a new African 'business model'

    22 Mar 2017

    Insel Team
    Insel joins Dentsu Aegis Network

     22 Mar 2017

    (c) Achmad Fahmi Rosyad -
    How to adapt your marketing strategy when expanding to new regions

     22 Mar 2017

    Is industrial IT the next wave for Africa?
    Is industrial IT the next wave for Africa?

     16 Mar 2017

    (c) rawpixel -
    Setting growth projections from your marketing plan

     16 Mar 2017

    Image supplied
    Is your brand ready for the 30-hour media day?

     14 Mar 2017

    Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign
    Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

     14 Mar 2017

    Re-inventing Africa's business model
    Re-inventing Africa's business model

    13 Mar 2017

    Image ©
    Apps: The holy grail of content marketing

     10 Mar 2017

    The crowdfunding potential of Africa
    The crowdfunding potential of Africa

    10 Mar 2017

    Having a story to tell helps your commodity become a brand
    Having a story to tell helps your commodity become a brand

     7 Mar 2017

    Email marketing has high conversion rates
    Email marketing has high conversion rates

     7 Mar 2017

    Reimagine work by reimagining business
    Reimagine work by reimagining business

     6 Mar 2017

    Five marketing tips we can learn from Dr Seuss
    Five marketing tips we can learn from Dr Seuss

    3 Mar 2017

    Local multinational leadership teams in Africa being sought
    Local multinational leadership teams in Africa being sought

    2 Mar 2017

    Agencies facing shrinking profits should control the controllables
    Agencies facing shrinking profits should control the controllables

    2 Mar 2017

    Do you personalise your marketing efforts?
    Do you personalise your marketing efforts?

     28 Feb 2017

    Image by 123RF
    Pan-African banking finding its stride

    28 Feb 2017

    Colour psychology in marketing: why '50 shades of grey' just won't cut it
    Colour psychology in marketing: why '50 shades of grey' just won't cut it

     27 Feb 2017

    Image by 123RF
    2016 marked a challenging year for African equity markets

    24 Feb 2017

    5 African blockchain companies to watch
    5 African blockchain companies to watch

     24 Feb 2017

    Gmast3r © –
    Why your content strategy has nothing to do with you

     23 Feb 2017

    Nairobi, Kenya. Image by 123RF
    Africa pays for fragmented cities, study finds

     20 Feb 2017

    Brands tune into music streaming networks
    Brands tune into music streaming networks

    20 Feb 2017

    (c) Daniel Ernst -
    Six awesome SMS marketing tips for businesses

     20 Feb 2017

    More Marketing news

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