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Brand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018
![Bradley Elliott, founder of Continuon.](https://biz-file.com/c/1803/434443-208x117.jpg?2)
![Africa's consumer goods and retail sectors driven by expanding middle class, tech development](https://biz-file.com/c/1802/427612-208x117.jpg?2)
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![Table 1: The contribution of market forces that alter brand purchase behaviour across regions](https://biz-file.com/c/1804/438431-208x117.jpg)
Brand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018
![Bradley Elliott, founder of Continuon.](https://biz-file.com/c/1803/434443-208x117.jpg?2)
![Africa's consumer goods and retail sectors driven by expanding middle class, tech development](https://biz-file.com/c/1802/427612-208x117.jpg?2)
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Brands: Meet the #UntaggableForce
Megan Bowman 30 Nov 2017
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