As part of our ongoing #BehindtheBrandManager series, we interviewed some of the Marketing Achievement Awards' Rising Star finalists - said to be the best and the brightest under the age of 35 who have consistently demonstrated excellent performance and who have the potential to become outstanding leaders in their profession.ByJessica Tennant
MANILA: Philippine transport authorities authorised GrabCar as the first company to operate under new rules governing ride-sharing apps, state and company officials said on Wednesday.
Singapore-based GrabCar got the jump on US rival Uber which is still submitting documents to comply with the Philippines' new regulations, said Mary Ann Salada, spokeswoman of the government's land transport bureau.
Ride-sharing services -- typically Internet and mobile app-based alternatives to traditional taxis -- are gaining popularity in the Philippine capital Manila, notorious for creaking train systems, decrepit buses and traffic jams.
The government unveiled new guidelines for the industry in May after complaints from taxi cab operators. In some other countries, taxi drivers have held protests against ride-booking apps -- arguing they represent unfair competition.
But GrabCar and other "transport network companies," will operate under different rules from taxi cabs, said Salada.
"We consider the transport network companies as distinct from the taxi industry," she told AFP.
GrabCar vehicles can now only be summoned via smartphones and the Internet, and cannot pick up customers who hail them on the street like taxi cabs, she said.
She added that they can only accept credit card payments.
But like taxi drivers, GrabCar drivers will have to get a franchise licence from the transport bureau and their customers will be covered under the same obligatory insurance as taxi passengers.
GrabCar drivers will also have a higher franchise fee, which must be renewed annually compared to seven years for taxi drivers.
Additionally, their vehicles will be allowed a shorter "lifespan" than taxi cabs, Salada said.
"With full accreditation, more Filipino commuters will be able to use GrabCar and be confident that we offer a legitimate and safe private hire service," GrabCar Philippines said in a statement on its website.
"We will now focus on rapidly expanding our GrabCar service to serve more passengers across the Philippines," it added.
The head of GrabCar Philippines, Natasha Bautista, confirmed that her company had obtained government authorisation.
She expressed confidence it would succeed even under the new rules.
GrabCar is already available in the Philippine capital but Bautista declined to say how many vehicles were operating under their system.
The Philippines is the first country to institute nationwide rules on ride-sharing, according to both the transport department and ride-sharing companies.
Previously, only local and city governments had regulated the services.
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