Effective Channel Integration jury announced for Warc Media Awards 2018

Laurent Aliphat, head of media, Renault.

Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment.

The Effective Channel Integration jury will look for how sophisticated communications architecture helped boost campaign effectiveness.

The jury of 12, made up of senior industry executives from both the client-side and agency-side, will be chaired by Laurent Aliphat, head of media, Renault, where he oversees the team responsible for the Global Media coordination, including strategy, budget, digital, data and transformation.

Channel Integration judges

• Laurent Aliphat, head of media, Renault - Chair of the judging panel
• Bridget Angear, joint chief strategy officer, AMV BBDO
• Amy Armstrong, US CEO, Initiative
• Qaiser Bachani, director, media, Apac, GSK Consumer Healthcare
• Youmna Borghol, head of data, Choueiri Group
• Carrie Drinkwater, SVP director, Investment Activation, MullenLowe MediaHub US
• Emily Fairhead-Keen, group strategy director, MEC
• Gustavo Franco, digital manager, Santa Clara
• Gianluca Toccafondi, marketing and communication manager, Ikea
• Lisa Winn, former marketing director, Coca-Cola South Pacific
• Martin Woolley, CEO, The Specialist Works
• Paul Woolmington, CEO, Canvas Worldwide

Full biographies are available here.

Commenting on the Effective Channel Integration jury panel, Warc's Lucy Aitken, managing editor, case studies, says: "We welcome our esteemed jury who will be searching for highly original ideas that use a clear mix of channels, bringing new interpretations to the idea of effective integration."

Discipline-neutral and channel-agnostic

The Warc Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.

The winners of the Grands Prix and Special Awards across all four categories of Warc's Media Awards - Effective Channel Integration, Effective Use of Tech, Best Use of Data, and Effective Use of Partnerships and Sponsorships - will share a prize fund of $40,000.

The Special Awards in the Effective Channel Integration category will be awarded for:

• Path-to-Purchase Award: How a campaign built an effective integration model around shopper or path-to-purchase insight
• Effective Cross-Channel Measurement Award: For a campaign that most accurately measured the effectiveness of different communication channels and the halo effect that they achieved together
• The POE Award: How a strategy successfully linked paid, owned and earned media

The closing date for entries is 19 September 2018. More information and details about how to enter can be found here.