Marketed in distinctive, consumer friendly and aesthetically appealing packaging, Mandy Temlett, Brand Manager at Adcock Ingram, says that with the successful track record of innovation with Elizabeth Anne's products, the new Natural Baby range offers outstanding potential for retailers to grow sales and increase margins.
"Following extensive consumer research, Elizabeth Anne's Natural Baby Range has been developed to help meet the needs of modern mothers for stress-free, quality time with her baby and family," says Temlett. "Trends in the baby care market indicate that mothers are ready for baby products with natural ingredients that help enhance her baby's wellbeing and so help her achieve a more relaxed home-life."
Offering all the benefits of Petroleum Jelly, yet non-greasy and smooth to the touch, Elizabeth Anne's Natural Baby Creamy Petroleum Jelly has extra protection and moisturising, with skin-nourishing Vitamin E, soothing aloe-vera and a calming blend of chamomile and lavender oils that leave baby's skin velvety soft.
As an ideal bath wash for before bedtime, Elizabeth Anne's Natural Baby Moisturising Bath Wash contains one-third baby lotion and is enriched with a soothing blend of calendular and lavender oils to gently cleanse and moisturise baby's skin and hair with a soothing, calming effect.
A soft, light lotion with only pure natural plant oils, Elizabeth Anne's Natural Baby Baby Oil Lotion has a blend of Macadamia Seed, Soya Bean, Avocado, Jojoba Seed and Vitamin E oils to deeply moisturise and nourish a baby's delicate skin.
"Elizabeth Anne's Natural Baby Baby Oil's also contains Vitamin F and chamomile to protect and soothe the skin, calendula to improve blood flow, and wheat bran for softening and moisturising," concludes Temlett.
FCB Redline on behalf of Adcock Ingram
