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Online shopping not just for geeks
"It is clear, when looking at the total picture and all the words that [are] searched for, that online shopping in South Africa is starting to take shape in all arenas and is definitely no longer just a place for geeks and early adopters," says Albert Bredenhann, MD of Jump Shopping, a South African comparative shopping search engine.
During the month of December 2006, Jump Shopping's monitoring of online shopping shows that techno toys were still the most searched for products in South Africa, with iPod, XBox 360, PSP and Garmin GPS topping the ranks.
Some of the interesting climbers from previous months were "watches" and "toys". Another term that came up frequently over the festive season was "lingerie" and, by looking at the number of online lingerie stores that opened during the last few months in SA, says Bredenhann, this is understandable.
The results were gathered from a total of 202 000 unique visitor sessions and a total of 3.7 million page views.
The top 20 list of most searched-for terms on www.jump.co.za during the month of December 2006 is as follows:
- iPod
- GPS
- PSP
- watches
- Garmin
- XBox 360
- digital camera
- toys
- car audio
- DVD
- mp3 player
- Nokia
- XBox
- LCD TV
- TV
- lingerie
- PSP games
- Lego
- binoculars
- PS2 games
Jump Shopping is a SA comparative shopping search engine with more than 70 South African online stores listed. Jump also offers a comprehensive online shopping directory, with more than 600 online stores in SA.
