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Branding South Africa

Brand museum needs more input

The fledgling Museum of Branding, Advertising and Packaging in South Africa is requesting more donations of old products, adverts and photographs to add to its growing collection.
Brand museum needs more input

Following the opiate products donated recently, the following have been received:

  • Bok Polish - ‘Mr Bok' Happy Family playing cards - obviously produced as a form of promotion or advertising for the polish (Ursula Spolander of Milnerton in Cape Town)
  • Early mobile advertising - his father's Beetle spraypainted with the name of a teething preparation he had invented and later sold to a pharmacy chain (Gerard van Niekerk from Hout Bay)
  • Photographs of 50 FMCG products from the mid-1990s (Lou-Anne Vliegenthart of Pretoria)

Ken Preston, Affinity Publishing founder and the man behind the museum asks readers if they have any idea when the Bok playing cards were around.

He added, “We will display all we receive on the free-to-view web, www.brandmuseum.co.za, which is the first step in our journey towards a permanent reminder of the country's brand legacy. We'll also acknowledge the people who provided us with the photographs or physical ads and products by listing them on the web site as a ‘Friend of the Museum'.”

Industry experts who have contributed to the museum include Andy Rice, who provided 120 posters and advertisements; Springbok Radio which allowed the site to flight ads from the 1950s to the 1970s, when the station closed down; and Ornico, which has loaded the first television ads to be flighted on SABC.

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