Blending branding, design and digital

“Branding and design agencies are being pressured by clients to make web-based and mobile advertising part of their service offering. By outsourcing the digital work to another agency we believe you often run the risk of losing brand consistency. This was one of the key drivers in our decision to start Switch Digital. The new division will enable us to remain completely focused on the essence of our clients' brands and carry this through in all elements of their digital communications,” he says.

Brent believes that outstanding digital work has its foundation in great design. Switch Digital is thus the ideal extension of Switch Group's work: marrying its branding and design philosophies with digital technologies, and further strengthening its offering. “We feel there is a natural fit between branding and design and digital, and we are not always happy with the way other people interpret our designs to fit these into digital environments. This is the perfect way to proactively remedy this situation.”

Digital services on offer include web design and development, CD Rom and DVD authoring, search engine optimisation, online marketing, motion graphics (broadcast design), multimedia presentations, screensavers, e-commerce solutions, content management solutions, e-newsletters and viral marketing.

Grant Medefindt has been appointed creative director of the new division. He brings with him extensive experience in web design, interactive multi-media, digital branding and motion graphics and, most importantly, passion for his work and a love of design.

He is confident that the market will respond well to the new offering, “Switch Digital is committed to delivering the same level of service and design excellence to which clients are accustomed on the branding side. We're a young vibrant dynamic team and look forward to doing incredible things.”