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Lindsey Schutters
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A re-branding achievement
Full-service incentive and performance improvement company Achievement Awards Group recently appointed brand communications strategists Sonnekus Williams GPL to help evolve the company's corporate identity.
“We found Sonnekus Williams GPL to have strong strategic thinking and a similar culture to ours that they were our natural choice,” comments Eleanor Muller, marketing director of Achievement Awards Group.
“Part of the brief was to look into how we can develop the brand's corporate identity, which included the conception and roll out of a strategic creative output,” says Sonja Sonnekus, MD of Sonnekus Williams GPL.
The creative for print is a seven-part execution delving into AAGroup's core offerings-rewards and recognition, loyalty programs, travel incentives and sales promotions, as well as consumer loyalty programs; these are supported by broadcast ads as well.
“We wanted to make sure that AAGroup's target audience will have an insight into the company's culture and the services it offers,” Sonnekus adds.
“All seven print executions aim to explicate AAGroup's services, describe the moral fibre of the company and most importantly, highlight the influence that their services have on their clients,” concludes Sonnekus.
Sonnekus Williams GPL has also devised AAGroup's new tagline: "Engaging, Motivating and Securing, Awe-inspiring success."
