Mobile marketing industry continues to grow

Commenting on the news, MMA President Laura Marriott stated, “Over the past few years, we have seen the mobile marketing industry grow exponentially. The growth in membership is recognition of the industry's commitment to growing the mobile channel in a sustainable and collaborative fashion, ultimately protecting the consumer experience and helping to encourage adoption and drive industry creation more quickly.”

“The MMA is becoming the gateway for operators, enablers, agencies and brands alike to the highly lucrative world of mobile marketing,” said Nick Lane, managing director, Direct2Mobile. “With its considerable membership, the standardisation and harmonisation initiatives driven by the MMA are opening the door to this multi-billion dollar industry.”

A complete list of all MMA member companies can be found in the MMA Member Directory at www.mmaglobal.com/memberdirectory.pdf. For information on joining the MMA, please contact, .

Industry awards

The MMA also announced its call for nominations for its Annual Global Awards Program this week to recognise the industry's exceptional campaigns, companies and people who have made mobile a successful new media channel.

Now in its fourth year, the Annual Global MMA Awards acknowledge individuals, campaigns and companies that lead the global industry in the development of campaigns that showcase brand adoption of mobile and encourage consumer adoption and interaction. The MMA is seeking nominations, world-wide, for the awards to recognize the leaders in the mobile marketing and media industry.

The 2008 Annual Global MMA Awards categories include:
Best Use of Mobile Marketing
Best Use of Mobile Marketing Award which include:
Branding
Direct Response
Promotion
Relationship Building
Product/Services Launch
Search Marketing
Cross Media Integration
Innovation Award
Innovation Award for Creativity
Technology
Media
Mobile Marketing Academic of the Year
Outstanding Individual Achievement in Mobile Marketing
Mobile Marketing Association Award for Overall Excellence (Company/ Committee)

Past winners included wireless operators, brands, technology enablers, agencies and more included: The Hyperfactory and Saatchi & Saatchi LA, Reliance Communications Ltd., Mobiento Médecins Sans Frontières Sweden, iLoop Mobile and Isobar. Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Web page at www.mmaglobal.com for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held this November in San Diego: www.mobilemarketingforum.com.