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Ray-Ban salutes local visionaries
As part of its promotion for the Envision Series, which honours the strength it takes to be true to one's ideals, Ray-Ban has set out to find a number of individuals who have found their purpose in life and are staying true to their vision.
It has begun with four visionaries, who can be viewed on YouTube, and is seeking more like them. Entrants have until 31 August 2013, when Ray-Ban South Africa will choose one vision to bring to life.
First visionaries
Social, expressive, pioneering, innovative and transformative are the main characteristics of all those dreamers, who see the world differently, who pursue their vision with a great and enduring sense of purpose, like the brand.
- The founders of 2BOP followed their vision in 2004 as a way to turn a passion for classic video games into a form of expression - www.youtube.com/watch?v=71naIME-EXI
- The essence of Swain Hoogervorst's visionary work lies in its ability to communicate without analogy - www.youtube.com/watch?v=J0D4RwsuwCk
- Paul Ward started documenting South African Youth Culture in 2010 - www.youtube.com/watch?v=sHIQh0laahg
- Urban Mosadi (Tiisetso Molobi) is a mother, blogger and expert in customising clothing and accessories - www.youtube.com/watch?v=i_sOTIGZvqk
For more information, go to www.ray-ban.com/southafrica/neverhide/envision.
