New Lux face, Mia Maestro

Her talents in both acting and music come together in this collaboration with the brand, which not only stars her as the face of the campaign, but also features an original soundtrack that she composed exclusively to introduce the new body wash fragrance.

Her talent and song writing skills have added an enchanting depth to the TVC, which is currently flighting across all channels on SA televisions.

Lux Brand VP, Anne Radmacher says, "This marks a new milestone for the brand. We're offering products, which produce an indulgent sensorial experience."

The product is a statement fragrance, exclusively designed by world-renowned perfumer Ann Gottlieb, comprising a unique blend of eight ingredients providing an olfactory experience. The perfumer emphasised the Black Orchid heart of the fragrance for more florally, romance and sensuality while crafting a captivating blend of juniper oil, rich exotic woods, golden amber and vanilla bean to build volume and intensity.