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South Africa enters international beer competition

The nine-step pouring ritual to creating a perfect Stella Artois draught is part of the brand's World Draught Master Competition and for the first time, South Africa will take part in the challenge.
South Africa enters international beer competition

"The company is looking forward to seeing aspiring South African champions step up to the plate. Pouring the perfect draught is an art and we're hoping to see some excellent competitors. Who knows, we might just have a South African World Draught Master this year," said Ryan Bayliss-Lane of DGB, the South African distributor of Stella Artois.

Entrants go online before 30 September 2011, when finalists will be selected for the showdown on 6 October to determine who will take the title of South African Draught Master. The winner gets the title, a product hamper and all-expenses paid trip to take part in the Master Championship in Buenos Aires, Argentina on 26 October 2011.

View the nine step pouring ritual, on Youtube or go to www.stellaartois.com for more information.

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