Marketing & Media trends
Industry trends
BizTrends Sponsors
Trending
Does anyone know what content is any more?Justine Drake
Adidas defend controversial Manchester United women's shirt
Adidas unveiled the first United kit of its £750 million ($1.3 billion) deal with the Old Trafford team last week.
But the German sportswear giant was criticised for the design of the women's shirt, which had a much lower neckline than the men's version.
One United fan, @MUnitedGirl, posted on Twitter: "Seriously Adidas? Why is the V-neck so low compared with the men's one? Some of us don't like to show cleavage.
"I call that discrimination. Nike never did that."
Responding to the criticism, Adidas said it took the thoughts of fans into account before producing the kit.
"Adidas provides an adult shirt which is a replica of what the players wear," an Adidas spokesperson said on Monday.
"Based on research from fans, we also offer a women's shirt as part of our lifestyle range of products.
"This range has a slightly different design and fit to give fans a choice."
Nike did not produce a women's version of the United shirt last season and Adidas also pointed out it has made women's kits for the likes of Chelsea, Real Madrid and Bayern Munich without complaints.
Source: I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za