FTN pumps as Forecourt Media

Says Ken Varejes, CEO, Primedia Unlimited: "Currently the company operates digitally enabled high quality LED TV screens at 40 major service stations countrywide." The group also has expansion plans and will soon be introducing a range of other media options to effectively reach motorists and pedestrians at service stations.

"Forecourt Media is already the leader in this field, but considering the vast potential of this lucrative market, we are confident that advertisers will welcome an all encompassing and fully integrated media package that delivers brand experiences through visual, audio and interactive communications," says Varejes.

Shmuckler, who has retained his financial interests in Hot Box Media internationally, was lured by the challenge of taking Forecourt Media to a new level. "There is enormous potential in this media sector and it's exciting to be working in such a dynamic environment where innovative thinking is not just encouraged, it's expected."