Outdoor AMPS

There has been a good deal of movement on the outdoor scene, with three media types growing their 7-day penetration, and the rest showing growth in various sectors of their audience.

Continuing its upward climb is billboard advertising, with 74.8% of people (22.677-million) being exposed to this medium, up significantly from 73.5% in the previous survey. Billboards have grown their audience in large urban areas, Limpopo and Gauteng.

Exposure to store advertising (facias) has grown significantly over AMPS 2003B - from 81.0% to 82.5% (25.004-million people). This media type is up in large urban areas, the Western Cape, and the Free State.

Truck advertising exposure is also up significantly, from 49.9% in the previous survey, to 52.4% (15.896-million). Gains have been made in metro and large urban areas, the Western Cape, Free State, Eastern Cape, and Gauteng.

Profile shifts:

• Buses - up in large urban areas, the Free State, and Gauteng.
  
• Bus shelters - up in KwaZulu-Natal.
  
• Taxis - up in large urban areas, the Western Cape, and Gauteng.
  
• Trains - up in the Eastern Cape.

For more information, please visit: www.saarf.co.za.