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In the news
[TrendTalk] Bringing home the bacon
![[TrendTalk] Bringing home the bacon](https://biz-file.com/c/1510/318634.jpg)
[Warning: vegetarians, this article contains pictures of bacon and pigs waiting to become bacon.]
![[TrendTalk] Bringing home the bacon](https://biz-file.com/c/1510/318632.jpg)
Some of the best righteous indignation came from mainstream media as well as social media when, dare I say it, the World Health Organisation (WHO) reported that BACON and other processed meats, including BILTONG, cause cancer.
The world was not having it. They want their bacon and they will eat it. "We've all got to die sometime," read one tweet. A lament on NewsThump, stated, "I would sooner a short life filled with bacon and happiness than a long life of misery caused by lentils."
The brilliant article from NewsThump all but summed up the collective angst of the world on learning that one of everyone's favourite foods, idolised by gluttons and banters alike, can cause cancer and suggested the WHO may want to shove their findings where the sun don't shine.
"The World Health Organisation (WHO) today announced that bacon and other processed meats are carcinogenic, and added them to the same list as alcohol, cigarettes and anything else that might bring you a snippet of joy in this otherwise cruel and desolate world." I couldn't have said it better.
Journalists wrote stories, Twitter started a hashtag. #Freebacon starting trending globally, as well as #Jesuisbacon in reference to #JesuisCharlie in support of Charlie Hebdo magazine that was targeted by extremists earlier this year.
if processed meats are cancer causing, is eating at @Arbys now a symbol of rebellion?? #freebacon #JeSuisBacon
- Jason Spicer (@ValpoJ) October 29, 2015
Turning up the heat, there was even a bacon 'ribbon' shared on Facebook: "Post this ribbon to support Fearmongering Awareness. And then, eat your damn bacon. It's not going to kill you that much faster than anything else."
Serious stories were written by publications like Newsweek and The Guardian. As columnist JC Johnson wrote in The Guardian: "Maybe bacon causes cancer. So does sunshine. Everything that might possibly sustain us and bring joy to our lives only hastens our inevitable deaths... Something is going to kill you. Life is about what happens before that."
![[TrendTalk] Bringing home the bacon](https://biz-file.com/c/1510/318629.jpg)
While Newsweek Europe reported that politicians, butchers and the world's oldest person have rejected a WHO report linking red meat to cancer, they did carry comments about "everything in moderation".
According to Reuters analytics, negative tweets rejecting or questioning the WHO report, outnumbered positive feedback by seven to one, reported NDTV. One tweet I noted even suggested "giving up" science in favour of bacon.
"I told you we would win..."
#FreeBacon pic.twitter.com/FaYvNNbAWg
- Mo (@VelikiMo) October 26, 2015
"I want to kill myself" starter pack: #OMS #FreeBacon pic.twitter.com/t6zk8AzQDy
- Ángel J. (@AngelBroMa) October 26, 2015
We're all going to hell. #FreeBacon https://t.co/zMPQR0m2jH pic.twitter.com/qOU9YEaD4Q
- Laura Martínez ® (@miblogestublog) October 26, 2015
Forget Lady Gaga's meat dress statement, even bacon brassieres added sizzle to the debate!
Shame on you, OMS
- NoPuedoCreer (@NoPuedoCreer) October 26, 2015
https://t.co/lMMNJHjT2l pic.twitter.com/0xrjRJQ2KD
And a bacon-scented soap was defended...
You can bathe and smell like it all day....
- Sarah Baker (@IamBakeryum) October 26, 2015
#RealProduct pic.twitter.com/tEbklb4iyl
The best commentary on the topic was summed up by International Business Times, which served up the meatier tweets from around the world.
Mmmm, think I'll make my bacon and tomato quiche this weekend!
Source: TRENDAFRiCA.co.za

TRENDAFRiCA is a trend watching portal on consumer insight, research and trends from South Africa and further afield on the continent of Africa. It includes DAiLY trends headlines from around the world, influential Trendspotter columnists and in-depth reports on industry segments. Louise Marsland is the founder and editor.
Go to: www.trendafrica.co.za
About Louise Marsland
Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.Related
