Hoorah celebrates its wins at the 2022 Pendoring Awards
With a brief to create a campaign for the premium, multi-award-winning brand that would have relevance for a new and wider audience, Hoorah turned to music as the pillar on which to base the new commercial.
How do you reimagine one of South Africa’s most iconic songs for today’s music lovers? With award-winning artists, Msaki and Sun-El Musician and an ambitious brand, Bain’s Whisky.
The final TVC brought Deep Fake AI, CGI, and advanced sound technology together to recreate a performance where Miriam Makeba performed Pata Pata. The unmistakable opening bars of the song transition into the remastered version, performed by Sun-EL Musician and Msaki.
The campaign demonstrated that the best way to honour icons of the past is to build on their legacy by pushing one’s craft to the next level.
Group ECD at Hoorah, Marco Russolillo, explains: “Brave, creative ideas require brave clients. Our partnership with Bain’s Whisky and the larger Distell team is proving to be a formidable one. We look forward to continuing to push creative boundaries with our clients and brands.”
“What is really great is to see that we are now winning awards in the TV space, which is new for us.”, says Anine de Wet, Head of Client Service at Hoorah. She continues, “We have worked hard to become a leading full-service agency that creates purpose-driven ideas.”
Shaune Jordaan, CEO of Hoorah, adds, “We are delighted to be represented amongst the best in the industry. We will continue to innovate and push for creative excellence for our client(s). Hoorah has had a successful year of growth, and the Pendoring Awards are a testament.”
The Pendoring Awards encourages the country and industry to promote, unify and celebrate South Africa’s creative content in all its indigenous languages. The agency's work for the Bain’s Whisky brand has been transformative for the brand and the agency.
At the Pendoring Awards, Hoorah won the following awards:
- Silver Best TVC with production budget over R1 Million
- Craft Certificate Direction
- Craft Gold Best use of licensed music
- Take control: Why CMOs are building internal agencies to drive growth05 Mar 11:33
- The power of media-owned assets: Why brands should take control of their platforms17 Feb 13:00
- CMOs: How to get the best out of agencies12 Dec 10:58
- Where have Adland's mavericks gone?21 Nov 10:37
- Mastering marketing basics for medium to large businesses20 Nov 12:02
Related
Take control: Why CMOs are building internal agencies to drive growth 5 Mar 2025 The power of media-owned assets: Why brands should take control of their platforms 17 Feb 2025 CMOs: How to get the best out of agencies 12 Dec 2024 Where have Adland's mavericks gone? 21 Nov 2024 Monks and Hoorah's new partnership promises AI-led growth in Africa 8 Oct 2024 Hoorah shines at the New Generation Awards in Johannesburg 4 Oct 2024 Hoorah makes a difference with purpose campaign for Enterogermina X Save The Children 20 Sep 2023 Hoorah secures Debonairs Pizza's digital creative account in a highly competitive pitch 20 Jun 2023
