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Pendoring Awards announces 2018 finalists
The 2018 Pendoring Awards finalists have been announced. The 23-year-old awards have been a platform for creatives and marketers alike to showcase work and projects in South Africa's 10 indigenous languages, embracing the country's diversity and enabling inclusive artistry.
Pendoring judges. © Pendoring Facebook.
Prizes for this year’s awards sees the overall winning finalist in all categories set to stand a chance to win an overseas trip worth R100,000 as a part of the Prestigious Umpetha Award. The overall student winner is set to receive R10,000, while every winner of a gold Pendoring will receive R6,000 and the silver award winners walk away with R2,500 each. Craft gold winners each win a R3,000 cash prize.
Creative industry driving mother-tongue communication
Pendoring Awards 2018, jury president, Xolisa Dyeshana said: “Whether we realise this or not, the work we've seen is the future. The work that is going to be produced in SA is going to be significantly different from the work of yesteryear.”
SABC head of marketing, Siphelele Sixaso, who was the specialist radio judge said: “It makes me so happy to see the creative industry drive mother-tongue communication.” Sixaso, added: “The work we were privileged to judge is inspiring to a whole new level, it's world-class! This is truly the only way to speak to the hearts and minds of South African consumers.”
Winners will be announced at this year’s prestigious gala event scheduled to take place on 1 November 2018 at The University of Johannesburg’s Art Centre. Ticket sales for the awards ceremony have officially opened and are available for purchase here.
Finalists
| Communication design | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public Shift | Boerenmeisje | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public Shift | Boerenmeisje | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| 34° | Everyday Colours | SADAG | SADAG |
| 34° | Everyday Colours | SADAG | SADAG |
| Joe Public United | Clan Cans 1 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 2 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 3 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 4 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 5 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 6 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public Shift | Pak jou goed en trek | PNet | Pnet Resignation Box |
| 34° | King Protea | MFM Radio | MFM |
| 34° | Springboks | MFM Radio | MFM |
| 34° | Bugs | MFM Radio | MFM |
| Design crafts | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public Shift | Wolf | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public Shift | Kreuning | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public Shift | Jakkals | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public Shift | Soetkoekie | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public Shift | Melktert | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public Shift | Vlossie | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public Shift | Tiervel Leeutert | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Joe Public United | Clan Cans 1 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 2 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 3 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 4 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 5 | South African Breweries (AbInBev) | Castle Milk Stout |
| Joe Public United | Clan Cans 6 | South African Breweries (AbInBev) | Castle Milk Stout |
| Black Khaki Reklameagentskap (Edms) Beperk | Savannaland se Trant | Savannaland Handelshuis | Savannaland Vleis & Savannaland Klerasie |
| Black Khaki Reklameagentskap (Edms) Beperk | Savannaland se Trant | Savannaland Handelshuis | Savannaland Vleis & Savannaland Klerasie |
| Abnormal | Jou Storie Leef Voort | Craft Homes | Retirement Estate |
| Design mixed media campaign | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public Shift | Boerenmeisje | Boerenmeisje Onderklere | Boerenmeisje Onderklere |
| Film | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public | Tinqoh | Centre of Communications Impact | Brothers For Life |
| Freckle | Sexy to a tractor | King Price Insurance | King Price Insurance Brand |
| Joe Public | Pantsula | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public | Taxi | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public United | The Land | Chicken Licken | Rock My Soul 3 Straight |
| 99c Communication | The Homecoming | Spur | Spur Flag Bearers |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it." | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | Woza Nazo "Rivalry" | Absa | Premiership |
| 99c Communication | What Hope Tastes Like | Checkers | Community Food Gardens |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| Joe Public United | It's Your Choice | Centre of Communications Impact | Brothers For Life |
| FCB Cape Town | #ManUpSlowDown | Western Cape Government. Safely Home. | 16 Days Of Activism |
| 1886 Advertising | Food Baby: Cooing (1 of 3) | Steers | Mighty King Steer |
| 1886 Advertising | Food Baby: Stairs (2 of 3) | Steers | Mighty King Steer |
| 1886 Advertising | Food Baby: Bus Stop (3 of 3) | Steers | Mighty King Steer |
| KingJamesGroupJhb | Father's Share | Allan Gray | Long-Term Investing |
| Film crafts | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public | Pantsula | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public | Taxi | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public | The Land | Chicken Licken | Rock My Soul 3 Straight |
| 7 Films | Fly the flag | Spur | Flag bearers |
| 7 Films | Fly the flag | Spur | Flag bearers |
| Brand et al, a member of the et al group | Die Avbob stamboom | Avbob | Avbob: 100ste bestaansjaar |
| Brand et al, a member of the et al group | Die Avbob stamboom | Avbob | Avbob: 100ste bestaansjaar |
| Brand et al, a member of the et al group | Die Avbob stamboom | Avbob | Avbob: 100ste bestaansjaar |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it." | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | Woza Nazo "Rivalry" | Absa | Premiership |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| Produce Sound | The-O | Sound Patch | A-Nathi Sound | Feet | Produce Sound | The-O | Sound Patch | A-Nathi Sound | Produce Sound | The-O | Sound Patch | A-Nathi Sound |
| Produce Sound | The-O | Sound Patch | A-Nathi Sound | Hooves | Produce Sound | The-O | Sound Patch | A-Nathi Sound | Produce Sound | The-O | Sound Patch | A-Nathi Sound |
| Produce Sound | The-O | Sound Patch | A-Nathi Sound | Running | Produce Sound | The-O | Sound Patch | A-Nathi Sound | Produce Sound | The-O | Sound Patch | A-Nathi Sound |
| FCB Cape Town | #ManUpSlowDown | Western Cape Government. Safely Home. | 16 Days Of Activism |
| Fortcom Pty Ltd T/A Fort | Made for Living | Fidelity ADT | SecureConnect |
| Joe Public | Pantsula | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public | Pantsula | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public United | The Land | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public United | The Land | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public | Taxi | Chicken Licken | Rock My Soul 3 Straight |
| Joe Public | Taxi | Chicken Licken | Rock My Soul 3 Straight |
| KingJamesGroupJhb | Father's Share | Allan Gray | Long-Term Investing |
| Integrated campaign | |||
| Agency / Entrant | Title | Brand | Product |
| BRAND et al | I wish I'd said / Ek wou nog sê | AVBOB | The AVBOB Poetry Project |
| Joe Public United | Get It Back | AB InBev | Castle Milk Stout |
| Live communications | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public | The Sobering Stethoscope | SAB | Public Awareness |
| Out of Home | |||
| Agency / Entrant | Title | Brand | Product |
| Futura | Zoo Lake Community Basketball courts | Nike | Nike Basketball |
| Print & Out of Home crafts | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public | Welcome to Inner Peace Sheriff | Chicken Licken | Chicken Licken Brand |
| Futura | Zoo Lake Community Basketball Courts | Nike | Basketball |
| Brand et al, a member of the et al group | I wish I'd said | Avbob | I wish I'd said: a product of the Avbob Poetry Project |
| Joe Public | Welcome to Inner Peace Country - Bandit | Chicken Licken | Brand |
| Print Communications | |||
| Agency / Entrant | Title | Brand | Product |
| 34° | Everyday Colours | SADAG | SADAG |
| FCB Durban | Afrikaans | Independent Media | Isolezwe |
| Brand et al | I wish I'd said | Avbob | I wish I'd said: a product of the Avbob Poetry Project |
| The Odd Number (Pty) Ltd | Amandla | Brand South Africa | Freedom Day |
| The Odd Number (Pty) Ltd | Rhodes | Brand South Africa | Freedom Day |
| The Odd Number (Pty) Ltd | Marriage | Brand South Africa | Freedom Day |
| New Media | Huisgenoot | Media24 | Netwerk24 |
| New Media | Weg | Media24 | Netwerk24 |
| New Media | Landbou | Media24 | Netwerk24 |
| Radio & Audio | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public | Umakoti Ngo Wethu | Centre for Communication Impact | Women Empowerment |
| Joe Public | Tswang Tswang | Centre for Communication Impact | Women Empowerment |
| Joe Public | Makoti Ke Di Nako | Centre for Communication Impact | Women Empowerment |
| Joe Public | Emo Tshweri | Centre for Communication Impact | Women Empowerment |
| Joe Public | Bomnyakazisa | Centre for Communication Impact | Women Empowerment |
| Joe Public | Sebetsa | Centre for Communication Impact | Women Empowerment |
| Joe Public | Steve Kekana | Jet | Winter Wear |
| Joe Public | O apere eng? | Jet | Women Empowerment |
| Joe Public | Sdudla Monologue | Jet | Jet's plus-size range |
| Joe Public | Sdudla Monologue | Jet | Jet's plus-size range |
| Joe Public | Sdudla Monologue | Jet | Jet's plus-size range |
| Joe Public | Anelle | Joe Public | Joe Public United |
| Joe Public | Moshidi | Joe Public | Joe Public United |
| Joe Public Shift | Private Dancer | Boerenmeisje Onderklere | Soetkoekie |
| Joe Public Shift | Animal Instincts | Boerenmeisje Onderklere | Tiervel Leeutert |
| Joe Public Shift | Role-play | Boerenmeisje Onderklere | Melktert |
| Brand et al | The Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia Julius | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The Avbob Poetry Project: 'Boom', deur Johann de Lange | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The Avbob Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie Krog | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: 'Is iemand dood?', deur Fanie Olivier | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: Motshedisi wa nnete, by Rethabile Possa-Mosothoane | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: Sisi Wam, by Simphiwe Nolutshungu | Avbob | The Avbob Poetry Project |
| Joe Public Ignite | ukuLoya | Pnet | Pnet |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it. Deben" Radio | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it. Kuruman" Radio | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it. Wine" Radio | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | Just Another Road "Anniversary" | Toyota South Africa Motors (Pty) Ltd | Hilux |
| Joe Public | Intombi engazethembi | Chicken Licken | Fly-Thru |
| Joe Public | Mkhwekazi | Chicken Licken | Fly-Thru |
| Collective ID | 'Manne van Blok B23' | Standard Bank | Business Banking |
| Ogilvy Johannesburg | Enkinga | Vodacom | Fibre |
| The Odd Number (Pty) Ltd | BVD | Brand South Africa | Play Your Part |
| Joe Public | Skop (Kick) | Chicken Licken | Stores |
| Joe Public | Soen (Kiss) | Chicken Licken | Stores |
| Joe Public | Spielberg | Chicken Licken | Stores |
| Radio crafts | |||
| Agency / Entrant | Title | Brand | Product |
| Joe Public Shift | Private Dancer | Boerenmeisje Onderklere | Soetkoekie |
| Joe Public Shift | Animal Instincts | Boerenmeisje Onderklere | Tiervel Leeutert |
| Joe Public Shift | Role-play | Boerenmeisje Onderklere | Melktert |
| Brand et al | The Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia Julius | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The Avbob Poetry Project: 'Boom', deur Johann de Lange | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The Avbob Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie Krog | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: 'Is iemand dood?', deur Fanie Olivier | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: Motshedisi wa nnete, by Rethabile Possa-Mosothoane | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: Sisi Wam, by Simphiwe Nolutshungu | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia Julius | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The Avbob Poetry Project: 'Boom', deur Johann de Lange | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The Avbob Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie Krog | Avbob | The Avbob Poetry Project |
| Brand et al | The Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia Julius | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The AVBOB Poetry Project: 'Boom', deur Johann de Lange | Avbob | The Avbob Poetry Project: www.avbobpoetry.co.za |
| Brand et al | The AVBOB Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie Krog | Avbob | The Avbob Poetry Project |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it. Deben" Radio | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it. Kuruman" Radio | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | "It's your Country. Enjoy it. Wine" Radio | South African Tourism | Domestic Brand |
| FCB Joburg (Pty) Ltd | Just Another Road "Anniversary" | Toyota South Africa Motors (Pty) Ltd | Hilux |
| FCB Joburg (Pty) Ltd | Just Another Road "Anniversary" | Toyota South Africa Motors (Pty) Ltd | Hilux |
| Black Khaki Reklameagentskap (Edms) Beperk | Boeretroos vir Trekkers - Af Aste | Tracline | Tracline |
| Produce Sound | The-O | Sound Patch | A-Nathi Sound | Feet | Produce Sound | The-O | Sound Patch | A-Nathi Sound | Produce Sound | The-O | Sound Patch | A-Nathi Sound |
| Produce Sound | The-O | Sound Patch | A-Nathi Sound | Hooves | Produce Sound | The-O | Sound Patch | A-Nathi Sound | Produce Sound | The-O | Sound Patch | A-Nathi Sound |
| Produce Sound | The-O | Sound Patch | A-Nathi Sound | Fireworks | Produce Sound | The-O | Sound Patch | A-Nathi Sound | Produce Sound | The-O | Sound Patch | A-Nathi Sound |
| Produce Sound | The-O | Sound Patch | A-Nathi Sound | Running | Produce Sound | The-O | Sound Patch | A-Nathi Sound | Produce Sound | The-O | Sound Patch | A-Nathi Sound |
| Joe Public Ignite | ukuLoya | Pnet | Pnet |
| Joe Public | Intombi engazethembi | Chicken Licken | Fly-Thru |
| Joe Public | Mkhwekazi | Chicken Licken | Fly-Thru |
| Joe Public | O apere eng? | Jet | Sleepwear |
| Joe Public | Skop (Kick) | Chicken Licken | Stores |
| Joe Public | Soen (Kiss) | Chicken Licken | Stores |
| Joe Public | Spielberg | Chicken Licken | Stores |
| Joe Public | Sdudla Monologues | Jet | Jet plus-size range |
| Joe Public | Sdudla Monologues | Jet | Jet plus-size range |
| Joe Public | Sdudla Monologue | Jet | Jet plus-size range |
| Student - TV, film and internet commercials | |||
| Agency / Entrant | Title | Brand | Product |
| North-West University | Skof | Muurpapier Films | Short Film |
| North-West University | Tlhokatsêbe en die Waterslang | ATKV | Animation |
| North-West University | Rooibaadjie | ATKV | Animation |
| North-West University | Rraselekwana | ATKV | Animation |
| North-West University | Monna le Mosadi | ATKV | Animation |
| North-West University | Japie Greyling | ATKV | Animation |
| Student communication design | |||
| Agency / Entrant | Title | Brand | Product |
| Greenside Design Center | Paivepo Dzefunde | Afrikan Folklore Stories | Afrikan Folklore Stories |
| North-West University | Our South Africa: Our Cacophony | Art South Africa Magazine | Magazine Cover |
| North-West University | Reënboognasie | Art South Africa Magazine | Magazine Cover |
| North-West University | Volk & Vaderland | Volk & Vaderland | Interactive installation |
| North-West University | Volk & Vaderland | Volk & Vaderland | Publication |
| Red & Yellow Creative School of Business | Hlala (sit) | Hlala | Desk | Chair | Bag |
| Red & Yellow Creative School of Business | Spook stories | Spook stories | Spook stories |
| Vega | Montagu | Montagu Dried Fruit | Montagu Dried Fruit Direct Mailer |
| Red & Yellow Creative School of Business | Fannie Kaap! | Kulula | Wat Praat Jy - in flight booklet |
| Red & Yellow Creative School of Business | Blouberg | Adidas | Parley Shoes |
| Red & Yellow Creative School of Business | Suiker | Happie | Sugar |
| Student digital interactive communication | |||
| Agency / Entrant | Title | Brand | Product |
| North-West University | Volk & Vaderland | Volk & Vaderland | Interactive installation |
| Red & Yellow Creative School of Business | iZiWiki | Bakers Iced Zoo Biscuits | Moedertaal webwerf |
| Vega | BaBra | BaBra | Electronic Safety Pin |
| Student print and design crafts | |||
| Agency / Entrant | Title | Brand | Product |
| North-West University | Reënboognasie | Art South Africa Magazine | Magazine Cover |
| North-West University | Our South Africa: Our Cacophony | Art South Africa Magazine | Magazine Cover |
| North-West University | Volk & Vaderland | Volk & Vaderland | Publication |
| University of Johannesburg | Taxi 101: Ska botsisa! | Toyota | Toyota Quantum |
| University of Johannesburg | Shap-Shap! | Katlehong | Shap-Shap! Font |
| Student print communication | |||
| Agency / Entrant | Title | Brand | Product |
| Stellenbosch Academy of Design and Photography | Verkeerde Plek | Childline | Childline |
| Stellenbosch Academy of Design and Photography | As jy hulle nie leer nie, Sal hulle nie weet nie. | POWA | POWA |
| Stellenbosch Academy of Design and Photography | Uit die Perd se Bek | Hello South Africa Publishing | Hello South Africa Publishing App |
| Stellenbosch Academy of Design and Photography | Isuka Gqa Kumazi Wazo | Hello South Africa Publishing | Hello South Africa Publishing App |
| Stellenbosch Academy of Design and Photography | Rugraat van die Nasie | Toyota | Quantam |
| Stellenbosch Academy of Design and Photography | Menskleure | Monami | Monami Vetkryte |
| University of Johannesburg | Jou beste vriend in donker tye | The Lion Match Company | Lion Safety Matches |
| University of Johannesburg | Odira Mošomo wa gae ka go šomiša kerese | The Lion Match Company | Lion Safety Matches |
| University of Johannesburg | Pheko no' Gogo | The Lion Match Company | Lion Safety Matches |
| AAA School of Advertising | Tjo tjo tjo! | Durex | XXL condoms |
| AAA School of Advertising | Yoh! | Durex | XXL condoms |
| AAA School of Advertising | Yeses! | Durex | XXL condoms |
| Vega | Bisqait | Bisqait | Artisanal Rusks |
| University of Johannesburg | Umkhulo | The Lion Match Company | Lion Safety Matches |
| Vega School | Oorwin die Oorwinnaar | Antalis Conqueror | Direct Mailer |
| Vega School | Hou Op Praat; Doen | Department of Labour | Posters |
| Red & Yellow Creative School of Business | Our little secret | Childline | Sexual abuse awareness |
| Student radio communication | |||
| Agency / Entrant | Title | Brand | Product |
| Vega | Ancestors | Tupperware | Tupperware |
| Vega | Sportscene amaKhosi Ama Matekkie | Sportscene | Sneakerwear |
| AAA School of Advertising | It goes like this | Shazam app | Shazam |
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