Pay TV media planning workshops a success

The workshops gave delegates an overview of the world of Pay TV, including the launch of digital ratings and the value of ARs. A step-by-step approach to planning on Pay TV was another feature, with delegates being shown how to utilise Telmar as a vital tool when planning campaigns. Industry terminology was included as a topic and delegates were given a glimpse into the future of the industry beyond the classic 30-second spot.

"We also designed a user-friendly, A5 Pay TV planning guide for delegates to take with them, which consolidates all the topics from the workshops," says Oracle's head of marketing, Anthea Petersen. "It ensures that information is always at the media planners' fingertips from channel profiles and broadcast times to Pay TV planning principles."

According to Oracle, feedback has indicated that delegates found the workshops helpful on numerous levels. Some found learning more about packages interesting, especially how to plan using these packages and others found the broader understanding of what DStv has to offer useful, because, despite having access, they were not always exposed to all of the channels.

Delegates were also pleased to be given insight into understanding viewership and be introduced to the new functions on Telmar and the new technological developments in the industry.

Infotainment was provided by a packaged audiovisual of the various DStv commercial channels in terms of the content, genres and programming on offer.

Oracle's Pari Gustavo, who was instrumental in structuring the workshops comments, "Based on the feedback from delegates, the workshops were a resounding success and we achieved our objectives. We are currently investigating running the next series of workshops, which will be aimed at tackling some of the new developments which TV measurement is facing, as well as some of the new exciting opportunities that the PAY TV platform now has to offer."