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#Loeries2020: Day five winners and Boniswa Pezisa named Loeries Hall of Fame inductee

The Awards announced on the final day of Loeries Creative Week 2020, Friday, 20 November, included Film; Film Crafts; Grand Prix; Agency of the Year Award and Regional Agency Group of the Year.

Preetesh Sewraj, Loeries CEO
Preetesh Sewraj, Loeries CEO

"Even though it's our final night, it's not over just yet. Please keep the conversation going on social media. Please remember, the Loeries is always going to be there for you and this entire industry. We're here to support this industry and ensure that it thrives and grows." said Preetesh Sewraj, Loeries CEO, on the final awards night of Loeries Creative Week 2020.

"Look out for all the amazing initiatives that the Loeries is going to be involved in throughout 2021. And we look forward to having all of you to be part of that."

Thank you to everyone that's joined Loeries Creative Week 2020 and thank you to all of our sponsors who have supported us and especially to every one of you across Africa and the Middle East who has contributed to the Loeries in some way.
And the winners are...

In the Effective Creativity category in partnership with Sanlam, Gold Loerie goes to UN Women and Impact BBDO Dubai for The Bridal Uniform.

Film

  • TV & Cinema Commercials - up to 90s a Gold Loerie goes to CANSA and HelloFCB+ for Don't Fear the Finger.
  • TV & Cinema Commercials - up to 90s a Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it.
  • Online Film - above 30s a Gold Loerie goes to Corona and King James Group for Corona Street Surfers Film.
  • Online Film - above 30s a Gold Loerie goes to Chicken Licken and Joe Public and Everyone’s talking about it. Even Kentucky.
  • Branded Content Film - Single a Gold Loerie goes to Nedbank and Joe Public for Secrets
  • Film Crafts

  • Direction: a Craft Gold goes to Chicken Licken and Giant Films for Everybody's Talking About It.
  • Cinematography: a Craft Gold goes to KFC and Ogilvy Cape Town for Feel the Heat.
  • Cinematography: a Craft Gold goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Kings & Queens.
  • Production Design: a Craft Gold goes to Chicken Licken and They Films & Joe Public for Thato the Time Traveller.
  • Special Visual Effects: a Craft Gold goes to Chicken Licken and Sinister Studios & Joe Public for Thato the Time Traveller.
  • Special Visual Effects: a Craft Gold goes to Etisalat and Impact BBDO for Freedom Unlimited.
  • Best Use of Licenced Music: a Craft Gold goes to Emirates NBD and Dejavu for Secure Your Account.
  • Performance: a Craft Gold goes to Apsara Pearl and Hanzo Films FZE for Fatima and Shirley.
  • 2020 Hall of Fame inductee

    The Loeries Hall of Fame was introduced in 2007 to recognise a lifetime of achievement and support of the creative industry, this years inductee to the prestigious hall of fame is... Boniswa Pezisa, Net#work BBDO’s group chief executive.

    #Loeries2020: Day five winners and Boniswa Pezisa named Loeries Hall of Fame inductee

    "There's not a lot of people in the industry who genuinely like the industry, the work and the creative people. You can see Boniswa's heart in everything she does. She is a really worthy recipient of this accolade." says Fran Luckin, Loeries chairperson.

    #Loeries2020: Day five winners and Boniswa Pezisa named Loeries Hall of Fame inductee

    "The advertising industry Hall of Fame, wow! At this moment, I'm truly grateful to God Almighty. To my ancestors, who dreamt a bigger dream than I would have ever dreamt for myself. For me to be inducted in this Hall of Fame is a miracle," says Pezisa.

    She goes on to give thanks to all the partners at Net#work BBDO, "On your shoulders I stood and with your permission I served the industry that I love and the profession I so dearly belong to."

    This Hall of Fame is bigger than anything I've ever dreamt.
    "At this time of Covid-19, it is our time to actually stand up and shine again. We are the crazy ones who galvanise people. We inspire people. We motivate people. We change minds. We change perceptions. And this is the time for that"

    "This is the time for us to market, to communicate and take Africa to the world. This amazing, young, youthful, beautiful continent that is creative, that has a cultural vibe like no other - it is the time for us to take it to the world and showcase to the world who we are and what we are made of"

    It's our time to preach joy, to inspire the world to a better way of living and of doing things.
    Grand Prix
    • Out of Home - Ambient: a Grand Prix goes to First For Women and FoxP2 Advertising for the 16 Days Of Light Campaign.
    • Art Direction: a Grand Prix goes to Novomed Allergy Clinic and Impact BBDO for Hidden Allergy Campaign.
    • SA Non-English Radio Station Commercials: a Grand Prix goes to BBC Studios and The Odd Number for Kasi Sensei Campaign
    • Film - Branded Content Film - Single a Grand Prix goes to Nedbank and Joe Public for Secrets.
    • Integrated Campaign: a Grand Prix goes to Mastercard and FP7McCann for Astronomical Sales.

    Agency of the Year

    Brand of The Year

    Here's a list of all the winners from today:

    Special awards

    2020 Hall of Fame
    The Loeries Hall of Fame was introduced in 2007 to recognise a lifetime of achievement and support of the creative industry, this years inductee to the prestigious hall of fame is:
    Boniswa Pezisa, Group Chief Executive at Net#work BBDO
    Grand Prix for 2020
    For Out of Home - Ambient a Grand Prix goes to First For Women and FoxP2 Advertising for the 16 Days Of Light Campaign
    For Print Crafts - Art direction a Grand Prix goes to Novomed Allergy Clinic and Impact BBDO for Hidden Allergy Campaign
    For SA Non-English Radio Station Commercials a Grand Prix goes to BBC Studios and The Odd Number for Kasi Sensei Campaign
    For Film - Branded Content Film - Single a Grand Prix goes to Nedbank and Joe Public for Secrets
    For Integrated Campaign a Grand Prix goes to Mastercard and FP7McCann for Astronomical Sales
    Brand of the Year
    Chicken Licken
    Agency of the year for 2020
    Joe Public United
    Regional Agency Group for 2020
    Joe Public United

    Effective Creativity
    Bronze Loerie goes to The Coca Cola Company and FCB Africa for The Phonetic Can
    Silver Loerie goes to Unilever Levant and TBWA\RAAD for OMO Tag
    Gold Loerie goes to UN Women and Impact BBDO Dubai for The Bridal Uniform
    Film - TV & Cinema Commercials - up to 90s
    Bronze Loerie goes to Etisalat and Impact BBDO for Lucky or Not
    A Campaign Bronze goes to Etisalat and Impact BBDO for the Switch TV Campaign
    Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it - “Lockdown”
    Silver Loerie goes to Volkswagen and Ogilvy Cape Town for The Chase
    Silver Loerie goes to Sanlam and King James Group for Whole New World
    Gold Loerie goes to IKEA and Hanzo Films FZC for IKEA - The Book that Will Change Your Life
    Gold Loerie goes to CANSA and HelloFCB+ for Don't Fear the Finger
    Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it
    Film - Online Film - above 30s
    Bronze Loerie goes to On and Butterfly Films for SUPERFRAU
    Bronze Loerie goes to KFC and Ogilvy Cape Town for Feel the Heat
    Bronze Loerie goes to Brand South Africa and The Odd Number for Fearless Youth
    Bronze Loerie goes to Savanna and Grey Advertising / WPP Team Liquid for Savanna Jean: Survivor
    Bronze Loerie goes to Standard Bank and Wunderman South Africa for Meet the Prince
    Bronze Loerie goes to Apsara Pearl Group and Rapp for Shirley & Fatima
    Bronze Loerie goes to Nike and Futura for Caster Semenya: Birthplace of Dreams
    Bronze Loerie goes to Almosafer and FP7 Riyadh, FP7 McCann Dubai, Dejavu for As far as we go
    Silver Loerie goes to SportsHosts and Intrepid Fox for Let's Go Together
    Silver Loerie goes to Bose and Wunderman Thompson Dubai for Bose Dear Neighbor
    Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it - “Lockdown Edition 1
    Silver Loerie goes to Hype Magazine & Tears Foundation and DARLING FILMS for #Blame No More
    Silver Loerie goes to Emirates NBD and Dejavu for Secure Your Account
    Silver Loerie goes to Netflix and Science & Sunshine for Suzie, do you copy?
    Gold Loerie goes to Corona and King James Group for Corona Street Surfers Film
    Gold Loerie goes to Chicken Licken and Joe Public and Everyone’s talking about it. Even Kentucky.
    Film - TV Trailers & Content Promos
    Bronze Loerie goes to Showmax for Project Blue Book
    Film - Branded Content Film - Single
    Bronze Loerie goes to Volkswagen and Ogilvy Cape Town for Touareg Sabbatical
    Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even TV news.
    Gold Loerie goes to Nedbank and Joe Public for Secrets
    Film - Branded Content Film - Series
    Bronze Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound
    Film - Music Videos
    Bronze Loerie goes to Toya Delazy and Egg Films for Funani
    Bronze Loerie goes to Patoranking and Patriot Films for Open Fire
    Film Crafts - Direction
    Craft Certificate goes to Emirates NBD and Dejavu for Secure Your Account
    Craft Certificate goes to Hype Magazine & Tears Foundation and DARLING FILMS for #Blame No More
    Campaign Craft Certificate goes to City of Cape Town and HelloFCB+ for Boys do what men teach them
    Craft Gold goes to Apsara Pearl and Hanzo Films FZC for Fatima and Shirley
    Craft Gold goes to Chicken Licken and Giant Films for Everybody's Talking About It
    Film Crafts - Cinematography
    Craft Certificate goes to IKEA and Hanzo Films FZC for IKEA - The Book That Will Change Your Life
    Craft Certificate goes to Hyundai and 0307 Films for The First Time
    Craft Certificate goes to Consol and Bioscope Films for Perfectly Made For Each Other
    Craft Certificate goes to Chicken Licken and They Films & Joe Public for Thato the Time Traveller
    Craft Certificate goes to Apsara Pearl and Hanzo Films FZC for Fatima and Shirley
    Craft Gold goes to KFC and Ogilvy Cape Town for Feel the Heat
    Craft Gold goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Kings & Queens
    Film Crafts - Writing
    Craft Certificate goes to KFC and Ogilvy Cape Town for Feel the Heat
    Film Crafts - Production Design
    Craft Certificate goes to Chicken Licken and Giant Films for Everybody's Talking About It
    Craft Certificate goes to Etisalat and Impact BBDO for Switch TV, Meltdown
    Craft Certificate goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Kings & Queens
    Craft Certificate goes to KFC and Ogilvy Johannesburg for KFC Nuggets: Whenever, Wherever.
    Craft Gold goes to Chicken Licken and They Films & Joe Public for Thato the Time Traveller
    Film Crafts - Animation
    Craft Certificate goes to Mnet and Wicked Pixels for Channel O Rebrand
    Film Crafts - Special Visual Effects
    Craft Certificate goes to Hyundai and Wicked Pixels for The First Time
    Craft Gold goes to Chicken Licken and Sinister Studios & Joe Public for Thato the Time Traveller
    Craft Gold goes to Etisalat and Impact BBDO for Freedom Unlimited
    Film Crafts - Editing
    Craft Certificate goes to Sanlam Investments and Giant Films for A Whole New World
    Craft Certificate goes to MTV Base and Fairchild Creative for Blaze The Trial
    Film Crafts - Original Music & Sound Design
    Craft Certificate goes to KFC and Ogilvy Johannesburg for KFC Nuggets: Whenever, Wherever.
    Film Crafts - Best Use of Licenced Music
    Craft Certificate goes to Telekom and 0307 Films for Cyber Mobbing
    Craft Gold goes to Emirates NBD and Dejavu for Secure Your Account
    Film Crafts - Performance
    Craft Certificate goes to BMW Middle East and Serviceplan MEA for BMW Brothers
    Craft Gold goes to Apsara Pearl and Hanzo Films FZE for Fatima and Shirley
    Craft Gold goes to Hype Magazine & Tears Foundation and DARLING FILMS (PTY) LTD for #Blame No More

    Congratulations to all the winners!

    via GIPHY

    In case you missed it:

    Visit our Loeries special section for our coverage of Loeries Creative Week 2020


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