#Loeries2020: Fran Luckin opens Loeries Creative Week 2020
"I was going to start this with, “In these unprecedented times…” and then I thought that perhaps I would be excommunicated by the entire ad industry if I did that, so I’m not going to do that, I’m just going to say, hello, welcome to the first-ever Loeries broadcast and I think we’re all in for a fantastic week," she said in her opening address.
Luckin referred to Adam Morgan and Mark Barden’s book, A Beautiful Constraint, saying it’s about how limitations and constraints are not necessarily a bad thing and that they can lead to enormous innovation and creativity. “I think were going to see evidence of that this week. I’ve watched the Loeries committee and the Loeries company really innovate and think creatively and innovate around the constraints that we have.”

She said that now more than ever, we need to celebrate creativity. “Creativity is the superpower that we’re going to need to get through this next year at least, whether it’s finding a vaccine or whether it’s solving our clients’ problems in lockdown, creativity is really the thing that we’re going to need in the world.”
Coming up on Day 1, you can catch @effluck , Katherina Tudball, @ranibisal , @AlanKelly, @JessWeiner , Awards, Yetunde AyeniBabaeko’s table, with @istockneed , Wesley Fredericks Shaadia Vawda, @lanreadisa01, Yaa boateng, Jonah Otieno, @ShelleyZalis.
— Loeries (@loeries) November 16, 2020
Related
Open Chair has 12 free Cannes Lions for young women; asks industry to help with costs 17 Feb 2025 Birdwatching at The Loeries Episode 3: The Energy Episode 12 Oct 2024 #Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it" Danette Breitenbach 11 Oct 2024 Open Chair, with Nedbank, presents Friends in High Places at Loeries Creative Week 7 Oct 2024 Game-changing merger as The Hardy Boys and Grey form new creative agency 3 Sep 2024 #YouthMonth: The Open Chair revived to create more senior seats for women in the industry Danette Breitenbach 11 Jun 2024 Hoorah bolsters creative talentHoorah Digital 18 Apr 2024 3rd Annual New Gen Awards Conference: Learn from the best in the business 19 Mar 2024
