[Biz Takeouts Podcast] 09: The Facebook/Twitter face-off

Lineup

Catch Justin Spratt (@justinspratt), CEO of Quirk and Daniel Levy, CEO of Popimedia Innovations, joining show host Kevin Fine (@TheFinester) in discussing strategic online publicity and marketing techniques such as viral marketing and social media, with outdoor advertising thrown into the mix.

SANEF secretary general Gaye Davis commented on the situation between City Press editor Ferial Haffajee and now former Sowetan columnist Eric Miyeni; SANEF expressed it solidarity with Haffajee while defending Miyeni's right to defend what he likes, "with the proviso that it falls within the bounds of what the constitution allows".

Agency focus was on The Hardy Boys, with client service director Alan Bell.

The news roundup was done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) was on leave, and included Chris Moerdyk's marketing assessment that all publicity is good publicity for Malema, Mike Abel's viewpoint on the pitfalls of group buying for brands and Issa Sikiti da Silva's report backs from last week's Joburg Radio Days conference.

Podcast

If you missed the show, download (44.2MB) or listen to the podcast (48.19 minutes) on the Chai FM website.

Listen every week

For your RDA of media and marketing news in South Africa and Africa, listen every Wednesday, 6pm-7pm, by

• tuning your radio to community station Chai FM on 101.9 FM in Johannesburg
  
• via streaming audio at chaifm.ndstream.net

Send advance comments or questions via email (moc.ytinummoczib@stuoekatzib), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.

For more:

• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Chai FM
  
• Bizcommunity press office: Chai FM
  
• Chai FM: www.chaifm.co.za
  
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• Twitter: @chaifm
  
• Twitter (Kevin Fine): @TheFinester
  
• Twitter Search: #bizchaifm OR #biztakeouts