In the news
Oval sponsorship announced
Short term insurance company Outsurance earlier this week announced its sponsorship of the old Good Year Park, to be known now as the Outsurance Oval. Head of marketing at Outsurance Peter Cronje believes that this sponsorship will be a cost effective way of targeting its market
“Our overall brand strategy is to position Outsurance as South Africa's premier insurer offering value for money insurance cover. We wanted the Outsurance brand to feel more local in the greater Bloemfontein area,” says Cronje
He believes that sponsoring the oval will give Outsurance the ideal opportunity to show the residents of Bloemfontein what the brand is all about: “In building a trustworthy and credible brand, consumers want to be able to touch and experience the brand and get a feeling for what the company is all about.”
CEO of the Free State Cricket (FSCU) Union Johan van Heerden is looking forward to the partnership, “We have already painted the stadium in the unique Outsurance green, and this is most definitely going to be an electrifying innings for both parties.”
Gestetner Diamond Eagles coach Corrie van Zyl explains why it is important to have major corporates involved in sport, “A company such as Outsurance has the ability and spend to create an enhanced experience for the spectators. It's a simple theory: The more pleasant and memorable the experience is, the more likely you are to return. With Outsurance's help, we will get the stadiums full again.”
The first match taking place at the Outsurance Oval will be the Castle Test Series 25 – 28 October 2007, and sees South Africa ‘A' challenge New Zealand.
