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Wedding Expo features Coca-Cola light Fashion Spectaculars
The Wedding Expo, being held at the Dome 24-25 August 2013, features daily Coca-Cola light Fashion Spectaculars. The fashion shows are the perfect platform to turn the spotlight on the Sparkling Together campaign, which sees leading fashion visionary Marc Jacobs lend his creativity to the limited edition 330ml and 500ml PET bottle collection.
Showing four times a day, with the best local and international bridal design talent, the chic designs capture a celebration of women through the decades that in true Jacobs' style have a whimsical twist on the '80s, '90s and '00s.
All three designs form part of the campaign that will be displayed at the Coca-Cola light stand:
- 'I heart '80s' embodies the rise of the empowered woman in her 1980s glory
- 'I heart '90s' heralds the extravagant attitude of the era where fashion, music and art collided
- 'I heart '00s' illustrates the sports luxe decade
As a sparkling treat, visitors will stand the chance to win the prize of Coca-Cola light and Marc Jacobs weekend shopping trip to London, with R50 000 in spending money to splash out on Marc Jacobs clothing and accessories, simply by visiting the stand and purchasing any one of the designer 330ml cans.
"We believe that the bridal fashion shows are the perfect platform to launch the brand's Sparkling Together with Marc Jacobs campaign," says Amanda Cunningham, MD of the Wedding Expo.
Available in South Africa since mid-June, the limited edition collection follows previous partnerships with international designers such as Jean Paul Gaultier and Karl Lagerfeld.
