
Subscribe & Follow
Jobs
- Retail/Admin Clerk Johannesburg
- Sales Agent Countrywide
Win a share of R200,000 in school fees with Bata Toughees


Having been a key part of the lives of generations of families going on 70 years, Toughees is committed to being a trusted partner in their educational journey. That's why this year, the shoe brand's 'Made Tough' campaign is dedicated to families and communities, understanding that education is key to tackling both their struggles and aspirations.
This year's campaign rewards loyal customers with an exciting competition element. Every purchase of a Toughees school shoe unlocks a chance to win a share of R200,000 in school fees. This initiative not only adds an extra layer of value to customers but also reinforces Bata Toughee's commitment to education and community development.
Bata country manager, Michael Wyatt, said: “Our new campaign is a testament to Toughees' dedication to not only providing quality school shoes but also understanding and addressing the challenges our community faces. We want to be more than just a brand; we want to be a companion on the journey of growth and success. We take our hats off to the millions of parents around the country who strive to ensure that they provide the best quality stationery, uniforms and school shoes for their children every new school year.”
Michael Sithambaram, manager of the schools division at Bata South Africa, said Toughees has long been a household name, synonymous with durability and quality in school footwear. With a growing social following and a market leadership position, Toughees continues to build on its legacy and continues to inspire.


“When buying school shoes, parents look for good quality products and features, as their investment needs to stand the test of time. All Toughees come with a six-month warranty against fair wear and tear, and we use high-quality leather to manufacture them, making them durable, strong, reliable, easy to clean, breathable, and comfortable for growing feet. Toughees are ‘Made Tough’, built to last, and every year we look forward to seeing children learn and play using our shoes,” he said.
The Toughees 'Made Tough' competition is open to learners of all ages, as well as parents, to a share of R200,000 in school fees. The cash will be paid directly to the winners’ schools in full settlement of, or as a portion of, their fees for the 2024 academic year.

To enter
- Purchase a pair of Bata Toughees school shoes.
- Upload your till slip/proof of purchase with name, surname and email address (if applicable) to either via WhatsApp on +27 87 250 0811, or by entering on the website at https://toughees.co.za/pages/made-tough during the competition period.
- The winners selected will win 1 of 10 school fees prizes, which entails up to the value of R20,000 (twenty thousand rand) each, to be paid directly to the nominated school, and not to any individual.
- The competition runs from 28 December 2023 to 15 February 2024.
Related
A Million and Change: The radio giveaway that’s more than just moneyEast Coast Radio 1 day Celebrating academic excellence and inspiring future champions with MiloMilo 19 Feb 2025 Bata Founder’s Day sees SA employees giving backBata 30 Sep 2024 Bata SA joins global Founder’s Day commemorationBata 25 Sep 2024 Bata Founder's Day: Celebrating employees for driving positive changeBata 4 Sep 2024 #UPGivingMatters: Stand a chance to win an iconic ‘one-of-a-kind’ 1967 VW Beetle with a proud UP historyUniversity of Pretoria 20 Aug 2024 New country manager at the helm of Bata South AfricaBata 20 Aug 2024 OFM celebrates 38 years with The 38OFM Radio 2 Aug 2024
- Win R200,000 in cash prizes with Toughees back-to-school competition27 Dec 16:21
- Toughees launches back-to-school campaign fronted by Makazole Mapimpi27 Dec 15:48
- Toughees expands into school accessories market for back-to-school essentials14 Nov 13:48
- Bata Founder’s Day sees SA employees giving back30 Sep 11:58
- Bata SA joins global Founder’s Day commemoration25 Sep 10:45
