Subscribe & Follow
#CannesLions
- The new standardCarl Willoughby
- All the South African winnersDanette Breitenbach
- Final Grande Prix and LionsDanette Breitenbach
Trending
- Gauteng government buys newspaper space to praise MECDaniel Steyn, Joseph Bracken and Raymond Joseph
Jobs
- Sales Assistant Cape Town
- Assistant Store Manager - Retail Pretoria
- Store Assistant Manager - Retail Worcester
- Cashiers and Shop Assistants Worcester
- Cashiers and Shop Assistants Cape Town
- Admin/Operations Assistant Pretoria
Luxe grows NWJ footprint through new Edgars partnership
During the year, as part of a pilot project, Luxe rolled out jewellery and watches shop-in-shop counters in 20 Edgars stores across South Africa as a “white label” brand.
"With this pilot project producing pleasing results despite trying challenging trading conditions, we have commenced the next phase in our partnership with Edgars in branding all shop-in-shop counters with the NWJ branding nameplate," the company said on Thursday.
Luxe said its NWJ brand, which has a 37-year heritage, will provide the required impetus to fully realise the potential of this exciting venture.
Plans to double footprint
The company also announced that NWJ will implement a rollout strategy to double its footprint of NWJ counters in a further number of Edgars stores from early 2022, with the aim to be represented in the majority of Edgars stores within South Africa and Namibia by 2023.
"Our evaluation and experience of the pilot project indicates that the Edgars’ customer ideally fits NWJ’s offering of quality, value and variety. "Edgars’ substantial customer base also holds significant potential for NWJ’s benefit from this credible, well-established and trusted household brand," Luxe said.
Retailability, the Durban-based retail group that owns brands including Legit and Beaver Canoe, acquired roughly 120 Edgars stores in southern Africa last year, saving thousands of jobs.