Marketing & Media trends

More Articles

Subscribe to industry newsletters

Adidas, Reebok and Patagonia ranked most transparent fashion brands

Sportswear giants Adidas and Reebok and outdoor clothing brand Patagonia are leading the way on transparency amongst the world's 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are.

Image credit: Getty
Image credit: Getty

This is according to the Fashion Transparency Index 2019, released by non-profit organisation Fashion Revolution yesterday. Fashion Revolution is a global movement that works for a more sustainable fashion industry, campaigning for systemic reform of the industry with a special focus on the need for greater transparency in the fashion supply chain.

The Index is not an evaluation of brands' ethical or sustainability performance but rather how much information they disclose publicly about their human rights and environmental policies, practices and impacts.

In this year's report, Adidas, Reebok and Patagonia each score a total 64% out of 250 possible points, followed by Esprit and H&M in the 61-70%. C&A, Asos, Puma, Nike, Converse, Jordan, The North Face, Timberland, Wrangler, Vans and Marks & Spencer rank at the top end of the 51-60% range.

This is the first year since the Index’s inception that brands score over 60%, showing that progressive brands are now taking real, tangible steps to disclose more about their social and environmental policies, practices and impacts. However, no brands score above the 70% range showing that there is still a long way to go towards transparency amongst all major fashion brands.

H&M introduces product transparency for all garments sold online
H&M introduces product transparency for all garments sold online

H&M has launched a new transparency initiative that will see the retailer share details on for each garment it sells online. This information will include the country where it's produced, supplier names, factory names and addresses...

25 Apr 2019

Increase in average scores

Since 2016, Fashion Revolution has tracked global brands and benchmarked their performance against five key areas: policy and commitments, governance, traceability, supplier assessment and remediation, and spotlight issues, which this year focus on the Sustainable Development Goals.

Sarah Ditty, policy director and report author says: “The progress we are seeing this year, coupled with the feedback Fashion Revolution has received from brands, suggests that inclusion in the Fashion Transparency Index has motivated major fashion brands to be more transparent. We are seeing many brands publishing their supplier lists and improving their scores year on year.”

Amongst the 98 brands reviewed in 2017, 2018 and again in 2019 there has been an 8.9% increase in the average score since they were first included in the Index. 11 brands have increased their scores by over 10% this year, showing significant efforts to be more transparent, and data shows that more brands are embarking on their journey towards greater transparency.

Milestone charter sees fashion giants pledge to reduce emissions
Milestone charter sees fashion giants pledge to reduce emissions

The global fashion sector has increased momentum to address climate change by launching the Fashion Industry Charter for Climate Action. Premier fashion brands, retailers, and supplier organisations have agreed...

19 Dec 2018

Luxury leaders

Meanwhile, Gucci and Bottega Veneta are the highest scoring luxury brands reviewed, making the 31-40% range of scores, and have achieved 100% on policy and commitments and governance.

Chanel’s score increased by 7%, Sandro and s. Oliver by 9% and Dior by almost 22%, demonstrating that for the first time ever, several major fashion brands are beginning to disclose supply chain information. Chanel also published its first ever Report to Society and s. Oliver launched a responsibility section on its website for the first time.

#ATFexpo2018: How the conscious consumer is reshaping fashion retail
#ATFexpo2018: How the conscious consumer is reshaping fashion retail

The conscious consumer is fast reshaping the retail fashion and textile landscape. Consumers demanding transparency and traceability are changing the ways retailers operate...

Maroefah SmithBy Maroefah Smith 26 Nov 2018

Brands lagging behind

Only five brands (2.5% of the brands reviewed) scored zero this year, compared with nine brands (6%) last year. These are Eli Tahari, Jessica Simpson, Mexx, Tom Ford and Chinese menswear brand Youngor. Another 10 brands are disclosing almost nothing (less than 2%), including Longchamp, Max Mara, New Yorker and several others.

“There is still a lot of work to be done”, Sarah Ditty cautioned, “detailed information about the outcomes and impacts of their efforts is still lacking. The average score amongst the biggest fashion brands and retailers is just 21%, showing that there are still far too many big brands lagging behind. Major brands are disclosing very little information and data about their purchasing practices, which means that we still don’t have visibility into what brands are doing to be responsible business partners to their suppliers.”

Sustainable Development Goals and the fashion industry

Fashion Revolution believes that the major fashion brands have the moral imperative and ability to effect change on a global scale for large numbers of people. Brands will also need to innovate, use fewer resources and help their customers consume less, take better care of their clothes and use them for longer if we are to tackle the climate crisis.

To help drive this change, each year the non-profit explores a few key issues in deeper detail. This year they chose 4 out of the 17 Sustainable Development Goals that are particularly relevant and urgent for the global fashion industry to achieve by 2030 as this year’s Spotlight Issues: SDG5: Gender Equality, SDG 8: Decent Work, SDG 12: Sustainable Consumption and Production and SDG 13: Climate Action.

The Index shows the following findings:

• Brands are disclosing very little about their efforts to empower women and girls and achieve gender equality, despite the fact that women make up the majority of the workforce in the fashion industry from factory to shop floor.

• Some progress has been made on disclosing equal pay policies and the gender pay gap by major fashion brands, but little is published about how brands are addressing gender-based labour violations in garment factories.

• 55% out of the 200 brands are publishing the annual carbon footprint in the company's own sites, although only 19.5% disclose carbon emissions in the supply chain – where over 50% of the industry’s emissions occur.

• Given that major brands are expecting trust and transparency from suppliers, they too should share more information publicly about their own commitments and efforts to be responsible business partners. Only 9% of brands disclose a formal process for gathering supplier feedback on the company's purchasing practices and just 6.5% of brands publish a policy of paying their suppliers within 60 days.

The highest scoring brands in the Spotlight Issues section this year are H&M, Adidas and Reebok, Patagonia as well as Bershka, Massimo Dutti, Pull&Bear, Stradivarius and Zara (all owned by Inditex), ASOS and C&A, respectively.
Don't miss BizTrends2022 - 7 keynote speakers forecast trends shaping business in our region! Register now!

Let's do Biz