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What's in store for Witchery SS18

Australian fashion brand Witchery recently showcased its 2018 spring/summer and limited edition collections at The Argyle in Woodstock, Cape Town.

What's in store for Witchery SS18
The SS18 collections encompass a mix-and-match aesthetic in a range of newly interpreted colours, tantalizing patterns, and elevated fabrics. The collection features a range of micro collections, which each presents a new concept: Lilac Attack, Marseille Stories, Limited Edition, Art of Style, Great Escape, and swimwear and resortwear.

Lilac Attack


British Vogue has cited lilac as the colour to potentially usurp pink as millennials’ colour of choice. Thus Witchery has introduced a range of products in varying shades of lilac in satin, spot prints and modern, clean details. To find the perfect shade of lilac for the Witchey woman, the brand collaborated with an agency in London; the shades range from slightly colder tones to warmer, pinker tones.

What's in store for Witchery SS18

Marseille Stories


The Marseille Stories range gives rise to what the brand calls the ‘new neutral’. This range is inspired by what is seen and borrowed from nature. The colour offering expands on expected, done-before neutrals like beige and introduces colours like hazel, fawn, and chocolate.

Limited Edition


Witchery releases its exclusive, limited-in-number collection twice per season. The SS18 range is inspired by the romanticism art movement from the 18th century. It features feminine details like ruffled and blouson sleeves in shades of pink and a botanical floral print that evokes an old worldly feel.

What's in store for Witchery SS18

Art of Style


The Art of Style collection is all about power dressing and mixing and matching. The range features occasion pieces in elevated fabrics in black and white. Alongside the limited edition pieces, this range presents the opportunity to dress up or down by pairing it with more casual elements. The range also reintroduces utility-inspired separates, which have been reinterpreted in oriental blooms, khaki, and pistachio green.

What's in store for Witchery SS18

Great Escape


The mix and match aesthetic is echoed in the Great Escape collection, which takes looks from desk to dinner. The range is inspired by the urban Mediterranean woman who also has a touch of Parisian panache. The pieces are presented in casual and evening wear capsules, which expand on the colours already introduced, but in prominent fabrics like silk and jacquard.


Swimwear and resortwear


Finally, no spring/summer is completed without swimwear and resortwear. These collections also present the opportunity to mix and match; resortwear pieces may be paired with swimwear to take the looks to a more fashion-forward aesthetic. The tropical, botanical prints may also be found in the swimwear pieces, which are elevated with elegant details.

Witchery is available online and in-store at Woolworths outlets nationwide.

About Maroefah Smith

Enthusiastic UCT graduate with a passion for fashion, film and words.

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