H&M to open store in Joburg's Mall of Africa

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The Mall of Africa store is the fifth H&M store to open in SA and will be the largest in Gauteng. The Mall of Africa store will showcase apparel, underwear, sportswear and accessories for ladies, men, kids, H&M Plus, H&M Mamma and, for the first time in Gauteng, the H&M Home department offering a treasure trove of on-trend elements for the home.

“We are thrilled to be expanding in this market. South Africans are fashion-forward and have an insatiable appetite for democratic fashion. It is a pleasure to be able to extend this offering into one of the largest malls in the southern hemisphere, to the people of Waterfall Estate and beyond,” said Pär Darj, country manager of H&M South Africa.

The design of the new store offers a contemporary and inviting blend of retail innovations, modern architecture and seamless design where digital and display elements inspire shoppers through a journey of trend, campaigns and excellent customer service. A team of highly motivated store staff offer customers the positive and personal shopping experience synonymous with H&M throughout the world.

Exclusive opening specials

To celebrate the opening on 28 April, the store will be open to shoppers from 9am and will offer a host of exclusive opening specials, such as spend R500 or more and get R100 off. Further to this, H&M will be hosting a pre-launch countdown where eager customers in the queue will be entertained and stand in line to win a selection of fun and fashionable rewards.

The store will be open from 9am to 8pm on Mondays to Saturdays and from 10am to 8pm on Sundays and public holidays.