Organic demand on the rise

Retailer initiatives and high consumer demand for health and nutritious foods are fuelling market growth. High demand is also coming from food processors and foodservice companies, with a growing number of catering firms using fresh organic produce. Although organic vegetables comprise most sales volume, the organic fruit sector is showing the fastest growth. Retailers are expanding their organic fruit ranges as more products - especially tropical and exotic varieties - become available.

Fresh fruit and vegetables are the largest category in the European organic food industry. The category leads since products like apples, carrots and potatoes are typically the first organic products bought by consumers as their fresh nature appeals to consumers seeking healthy and chemical-free foods.

This report analyses the organic fruit and vegetables market in 17 European countries. Detailed market and competitive information is given for the following product categories:

• Organic vegetables
  
• Organic top fruit
  
• Organic stone fruit
  
• Organic citrus fruit
  
• Organic tropical and exotic fruits

Market information provided includes market size, revenue forecasts, market drivers and restraints, import and export statistics, pricing trends, supply chain analysis, sales channel breakdown and consumer behaviour. Profiles are given of the leading importers, suppliers and retailers. Strategic recommendations are given to organic food suppliers, exporters and new
entrants.

For more information, see: European Market for Organic Fruit & Vegetables - 2nd Edition