Marketing & Media trends
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- Key legal trends in Africa - Part 3Darryl Bernstein, Johan Botes, Kieran Whyte and Lerisha Naidu
- Key trade and investment trends in Africa - Part 2Ashlin Perumall and Janet MacKenzie
- Key trade and investment trends in Africa - Part 1Lodewyk Meyer, Marc Yudaken, Mike van Rensburg and Virusha Subban
Logistics & Transport trends
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#BizTrends2022: Fasten your seatbelt for the metaverse with Bronwyn Williams
In the build-up to Bizcommunity’s annual BizTrends2022 content highlight, we go behind the scenes with the speakers. Here, we chat to Bronwyn Williams, who will present her highly anticipated Flux Trend briefing - Fasten your seatbelt for the metaverse.
I'll be talking about "metanomics" - the economy of the metaverse, or as I like to call it, the financialised-squared economy, and how markets, games, economics, and money are colliding and creating (and destroying, and re-allocating) value. I'll also be speaking on Reality Privilege and how real life is becoming a luxury, even as digital existence is becoming a lifeline; and how games are becoming work, and work is becoming a game.
A trend has momentum and direction - much like vectors in physics have both a direction and a magnitude. A fad, however, might have either a direction or a magnitude but not both. Fads can therefore be seen as being one-dimensional, and therefore less impactful on society at large - they pass through culture without leaving a lasting impression. Whereas a trend changes us (and the future).
A trend just is. Trend analysis however identifies trends early on in their adoption cycle in order for us to take advantage of them (if positive), or reduce them (if negative).
Hire an outsider, an expert generalist (and change them up often) to help you spot trends and scan the horizon for blind spots. Your in-house team becomes "institutionalised" in that when you work in one industry or one business, you start to see the world in terms of your work, rather than seeing the world for what it is - insiders have blind spots because they are deep, rather than broad experts.
Everything! Aim to know a little about all sorts to spot the greater threads that tie all those things together. But mostly I read since reading is faster than listening if we want to process vast amounts of information.
Mostly paper books, since reading speed is faster on paper, and retention from print is better than retention from ebooks. I read a lot of history, politics, philosophy, economics, classic fiction, science fiction, and biography.
That's got to be bitcoin - there is no denying how it's changed the world over the last decade.
More disturbing than crazy, but it has to be naked-selfie loans in China, where young women put up nudes as collateral for personal loans, and the loan sharks sell the photographs if the women fail to pay back the money.
Get in touch to come on board for BizTrends sponsorship in your industry or category or as BizTrends Event sponsor at moc.ytinummoczib@selas.
Date: Wednesday, 02 February 2022
Time: 13h00 – 17h30 with tea break
Price: R150 per head; 25% discount for bookings of five or more. Students are free.
Alternatively mail moc.ytinummoczib@pvsr for more information.