The power of executing an idea

Everyone has ideas, and like Carl Jung said, "everyone is in love with their own ideas". Most of us grow up with ideas that are bold and big, but as time goes by a little bit of fear creeps into our hearts. Will this work? What if this flops? It seems that the words "What if" are the two of the most powerful words in the English language. What if and why must have been at the core of the most amazing inventions and discoveries known to man.

The problem is that not all of us bring our big, bold ideas to life. An idea is just an idea until it is translated into action, which in turn turns an idea into something even more powerful - a reality. One often has to wonder about the absolute determination some men and women apply to the day in order to turn their ideas into reality.

Imagine the difference

Just imagine the difference we could make to the world, if we all had this determination. We cared less about what the world (and social) media is going to say when things do not turn out the way we dream of. What if we all had the power to bring at least one powerful idea to life? Why, that could just make the world a better place...

In today's world, people are looking at big brands to act on their values and promises and strive to make the world a better place and like us, they need to act against ridicule and apprehension. "Yes, but we could use this time and money to build better brands or develop more products and so forth."

Brands that are not afraid

Lucky for us, there are brands out there that are not afraid to say "what if" and ask "why". They bring their ideas to life. Ideas that solve big social problems.

In America it is estimated that each year 2 million youth are homeless. Virgin realised the problem needed a champion and stepped in with the help of creative geniuses' Mono. It used millennials for millennials. It had great success and in one month the site raised $40,000. See how creative execution is used to tackle the situation: www.mono-1.com.

Becks made mini art accessible without having to go to a gallery. The brand has the tradition to support innovators and creators around the world. Each was chosen on account of their ground-breaking, multi-disciplinary approach to art and music. It's called the Beck's 2013 art label project; live beyond labels.

We are alert to use electricity very sparingly. Here is an example how to use 'glow in the dark rocks' rather than street lamps. It can be used in public spaces such as parks, gravel streets etc. Glow in the dark gravel road example:

An ever-increasingly difficult space

But, the modern brand environment is becoming an ever-increasingly difficult space to effectively navigate or to innovate within. As a result, it is becoming increasingly difficult to bring big magical ideas to life. The big question today is can one singular agency help you with bringing your big brand ideas to life?

A key might be through collaborating with independent specialists, who are more objective in their approach, more outcomes focused and as a result more effective in delivering true innovative thinking. In short, it can help you to break free from the tunnel vision that sometimes plagues big idea creation. With independents there are no holy cows, only objectives to be met.

At the end of the day, that is all you need to cross that line, to believe and go out there and do it.